Mosaic Fashions

Mosaic Fashions hf was a holding company listed on the Icelandic stock exchange that owned several fashion brands. At its peak it had over 2,000 stores worldwide, as concessions, franchises and joint venture stores.

Mosaic Fashions
IndustryFashion retail
Founded2003
Defunct2009
FateAdministration
SuccessorAurora Fashions
HeadquartersIceland
UK
Number of locations
1700+
Area served
International
ProductsClothes

History

Oasis
Oasis concession in Debenhams, Sutton, Greater London

The Oasis stores started in 1991, and in 1995 Oasis Stores Plc. was floated on the London Stock Exchange. In April 1998, Oasis purchased the Coast stores. In September 2001, the management team of Oasis Stores Plc acquired the company via Sierra Acquisitions Ltd., supported by PPM Ventures. Sierra Acquisitions Ltd. later became a part of Sierra Holdings Ltd.

On 16 April 2020, it was announced that both Oasis and Warehouse had fallen into administration. On 30 April 2020, the administrators announced that they had failed to find a buyer for both stores with the loss of 1,800 jobs.[1] The brand was later bought by Boohoo.com.[2]

Mosaic Fashions

In November 2003, Oasis and Coast were acquired from PPM Ventures by a secondary management buyout, supported by Baugur Group hf. and an investor group led by Kaupthing Bank hf. Noel Ltd. was established as the takeover vehicle, which in June 2004 was renamed Mosaic Fashions, when it acquired the Karen Millen and Whistles brands.[3] The company was backed by a series of investors, including Jón Ásgeir Jóhannesson, Don McCarthy and Kevin Stanford.

In 2005, Mosaic Fashions hf. was listed on the OMX Exchanges in Iceland. In 2006, Mosaic Fashions hf. acquired Rubicon Retail, which included the Warehouse, Principles and Shoe Studio brands.[4] In October 2007, Mosaic Fashions was de-listed from the Nordic Stock Exchange. In December 2007, the eveningwear brand Anoushka G was acquired. In January 2008, its interest in Whistles was disposed of.

Insolvency and Aurora Fashions

Mosaic Fashion entered administration on 2 March 2009.[5]

Most of the businesses were immediately sold on to Aurora Fashions,[6] a new company jointly owned by Icelandic bank Kaupthing - a major Mosaic creditor - and Mosaic's former management.[7] The deal saw Aurora take on the majority of Mosaic's ongoing retail stores including Coast, Warehouse and Oasis.[8] Principles was not included in this deal, and was subsequently purchased separately by department store operator Debenhams.[9]

Brands

The group traded under the following brand names:

References
  1. "Oasis and Warehouse to close permanently, with loss of 1,800 jobs". The Guardian. 30 April 2020. Retrieved 30 April 2020.
  2. "Boohoo swoops again to snap up Oasis and Warehouse brands". BBC News. 17 June 2020. Retrieved 16 July 2022.
  3. "Clothing firm to float in Iceland". 3 May 2005. Retrieved 19 November 2019.
  4. "Mosaic Fashions hf / Rubicon Retail Ltd". Gov.uk. Retrieved 19 November 2019.
  5. "Mosaic firms into administration". BBC News. 2 March 2009. Retrieved 2 March 2009.
  6. "Aurora's dawn", a Retail Week article
  7. "Kaupthing rescues Mosaic Fashions brands". MSNBC. 2 March 2009. Retrieved 4 March 2009.
  8. "Stories: Mosaic Group Falters, Restarts As Aurora Fashions". sportswear-international.com. Retrieved 19 November 2019.
  9. Hall, James (6 March 2009). "Debenhams agrees to buy Principles brand". Daily Telegraph. ISSN 0307-1235. Retrieved 19 November 2019.
  10. "Shopping Basket: What Baugur Owns in the UK". The Times. No. 69293. 9 April 2008.
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