Objective Media Group

Objective Media Group (OMG), previously known as Objective Productions, is a media company that produces entertainment, factual entertainment, reality, factual and scripted programming. It has produced shows including The Cube, Lingo, The Gold, Feel Good, Peep Show, Fresh Meat, and Toast of London. The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California.[1]

Objective Media Group
FormerlyObjective Productions
TypeSubsidiary
IndustryTelevision production
GenreComedy, Entertainment, Factual Entertainment, Documentary
Founded1991
FounderAndrew O'Connor
Headquarters
London
,
United Kingdom
ParentAll3Media (2007–present)
Divisions
  • OMG America
  • OMG North
  • OMG Scotland
Subsidiaries
  • Betty
  • Objective Fiction
  • Purple Productions
  • 141 Productions
  • Triple Brew Media
  • Canard
Websiteobjectivemedia.group

Objective has won a number of awards including BAFTA,[2] RTS Awards,[3] British Comedy Awards,[4] Rose d'Or,[5] Monte Carlo Golden Nymphs and the South Bank Show.

History

Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.

On 15 August 2007, British independent powerhouse group All3Media has acquired Objective Productions in order to expand its TV production and distribution.[6]

On 24 September 2015, Objective announced that they would go a creative restructure.[7]

On 17 December 2015, Objective has announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions.[8] But on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group has folded Second Star into Betty TV.[9]

On 6 January 2016, Objective had joined forces with Moira Ross to launch entertainment label Panda Television.[10]

On 18 January 2023, Objective and its parent company All3Media announced that they have sold producer Main Event Media which was founded by Jimmy Fox in 2017 to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former.[11]

Companies

Part of All3media, Objective Media Group is led by Layla Smith[12] and is composed of the following companies:

  • Betty A joint-venture with All3media
  • Objective Fiction (scripted comedies and comedy-dramas)
  • OMG America (Los Angeles, California, American division)
  • OMG North/Purple Productions (Manchester, England, run by Pam Cavannagh and Dympna Jackson)[14]
  • OMG Scotland (Glasgow, nations hub)
  • Triple Brew Media (big-scale studio shows, both live and recorded, quiz and gameshow programming)
  • 141 Productions
  • Canard
  • Main Event Media

Current productions

Past productions

References
  1. Group, Objective Media. "Companies". Objective Media Group. Retrieved 2023-05-26.
  2. "Bafta TV awards 2014: Winners in full". 18 May 2014 – via www.bbc.co.uk.
  3. "RTS Programme Awards 2012 - Royal Television Society". www.rts.org.uk.
  4. "The British Comedy Awards - The British Comedy Awards". www.britishcomedyawards.com.
  5. "Channel 4 wins two Roses d'Or (or Rose d'Ors, whatevs!) - Channel 4 - Info - Press". www.channel4.com.
  6. "All3Media reaches its Objective". Variety. August 15, 2007. Retrieved July 15, 2023.
  7. https://www.objectivemedia.group/news/view/objective-announces-creative-restructure
  8. Alcinii, Daniele (December 17, 2015). "Objective Productions launches fact-ent label". Realscreen. Retrieved July 15, 2023.
  9. Elmes, John (April 22, 2022). "Second Star shuts up shop". Broadcast Now. Retrieved July 15, 2023.
  10. https://www.objectivemedia.group/news/view/objective-and-moira-ross-launch-panda-television
  11. White, Peter (January 18, 2023). "'Punky Brewster' Producer Main Event Media Moves From All3Media To Religion Of Sports With Production Deal". Deadline Hollywood. Retrieved July 15, 2023.
  12. Group, Objective Media. "Layla Smith - People". Objective Media Group. Retrieved 2023-05-17.
  13. Jake Kanter (9 June 2020). "'Guilt' Writer Neil Forsyth Launches Tannadice Pictures With Objective Fiction". deadline.com. Retrieved 14 June 2020.
  14. Group, Objective Media. "Companies". Objective Media Group.
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