OddChild Music

OddChild Music is an independent, London-based management company and record label founded by Marc Williams in 2011.

OddChild Music
TypeLimited liability company
IndustryEntertainment
Founded2011 (2011)
FounderMarc Williams
Headquarters
London, UK.
Area served
Worldwide
Websiteoddchildmusic.com

History

The record label title comes from its purpose: to locate and nurture young and upcoming artists. It was revealed on 5 July 2011 that OddChild made its first signing with singer Etta Bond. Writing material for her debut release, Bond worked with producer DaVinChe – having already uploaded the demo singles "Ask Me to Stay" and "Come Over". Bond also made an appearance on British rapper Wretch 32's second studio album, Black and White, on the track "Forgiveness" – which was released on 11 December 2011 as a single.

Bond and fellow OddChild signing Raf Riley released a free collaboration EP as ExR on 20 July 2012 called Emergency Room, featuring the previously unreleased demo "Ask Me To Stay" alongside 7 other tracks. The EP includes the promotional single "Boring Bitches", featuring Lady Leshurr. The video was produced by Reuben Dangoor alongside the EP artwork, and received mixed opinions due to the controversial content shown in the video.

The EP received support from many notable artists, including Labrinth, Diplo, Professor Green and Mike Skinner amongst others.[1] "Resolve" was released in the form of a promotional video in December 2012. Both the video and artwork were made by Dangoor.

On 26 July 2013, ExR released the music video for "Big Girl's Vogue", the first promotional single from their second EP Meds.[2] The eight-track EP was released for free download on 8 August 2013.

On 13 October 2014, Etta Bond's third EP and debut solo EP, #CoolUrbanNewTalent, was released for free download. It features collaborations with Delilah, Raf Riley and Chris Loco. The video for Etta Bond's debut solo single '18' was released on 10 July 2015.

On 17 January 2015, the label released Ofei's Dreamers EP.

Artists

Releases

YearArtistReleaseTypeRelease date
2012 Etta Bond & Raf Riley Emergency Room EP 20 Jul 2012
2013 Labrinth Atomic EP 1 Feb 2013
Raf Riley Now! That's What I Call Gangster Beats EP 7 Feb 2013
Etta Bond & Raf Riley Meds EP 8 Aug 2013
2014 Etta Bond #CoolUrbanNewTalent EP 13 Oct 2014
2015 Ofei Dreamers EP 17 Jan 2015
Etta Bond 18 Single 10 Jul 2015
Etta Bond & Chris Loco Seen and Never Heard Single 28 Jul 2015
Chris Loco See No Evil EP 14 Oct 2015
Etta Bond & Chris Loco Seen and Never Heard (Remixes) EP 6 Nov 2015
Wretch 32 & Avelino Young Fire, Old Flame Mixtape 18 Dec 2015
2016 Avelino FYO EP 7 Apr 2016
New Machine featuring Aaron London Dare 4 U Single 22 June 2016

References

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