Oh My Ladylord

Oh My Ladylord (Korean: 오! 주인님) is a 2021 South Korean television drama starring Lee Min-ki and Nana. Directed by Oh Da-young, the series tells a story of romance between a man who 'does not' love and a woman who 'can't' love. It aired on terrestrial television channel MBC from March 24 to May 13, 2021, on Wednesdays and Thursdays at 21.30 (KST) for 16 episodes.[1][2][3][4] It is available on iQIYI as "Oh! Master" with subtitles in multiple languages globally.[5][6]

Oh My Ladylord
Promotional poster
Hangul
오! 주인님
Hanja
오! 主人님
Literal meaningOh! Master
Revised RomanizationO! Juinnim
Genre
Created byMBC Drama
Written byJo Ji-kook
Directed byOh Da-young
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producerKim Seung-mo (MBC)
ProducerMina Kim
Running time80 minutes
Production companyNumber Three Pictures
Release
Original networkMBC
Original releaseMarch 24 (2021-03-24) –
May 13, 2021 (2021-05-13)

Oh My Ladylord's average rating of 1.6% is the second lowest ever recorded for a Korean drama airing on a prime time slot on a free-to-air television network, with KBS2 drama Love All Play setting the new record low of 1.4% a year later in 2022. The first half of the twelfth episode of Oh My Ladylord drew a 0.9% rating, tying with the penultimate episode of Love All Play to become the second-lowest single-episode rating ever (KBS2 drama Welcome saw a lower figure of 0.8% in 2020). Additionally, Oh My Ladylord was the first full-length prime time drama on free TV to never have rated above 3%. Media observers have cited Oh My Ladylord as an example of the downfall of MBC, which used to be regarded as the "Drama Kingdom" in the 1990s.[7]

Synopsis

In one corner we have a drama screenwriter and in the other, a rom-com actress. While the writer chooses not to date, the actress cannot seem to date. The story unfolds as they find themselves sharing the same living quarters.

Oh Joo In (Nana), is a top rom-com actress who is a favorite with all audiences, young and old, male and female. In real life, however, it’s not that she chooses not to date but that she can’t date. Although she appears to live a flashy life on the outside, she is a down-to-earth woman with her own secret depths.

Han Bi Soo (Lee Min-ki), a man with a prickly side who shows a different side of himself when he’s in love. He has a scar that no one else knows, so he stimulates maternal instinct that makes it unable for anyone to look away from him.

Cast

Main
  • Lee Min-ki as Han Bi-soo[8]
    • A thriller drama screenwriter who can't date. Had a traumatic event at the age of 18 that affects him to this day.
  • Nana as Oh Joo-in
    • A popular rom-com actress who is not good with her own romantic relationships. Her one and only goal all along is to provide for her family and to return to the home she grew up in.
  • Kang Min-hyuk as Yu Jin[9]
    • Close friend of Joo-in since high school. Has been a successful artist abroad and returned to Korea in order to confess his love to Joo-in.

Supporting

Special appearances

Production

In 2021, Oh Da-young replaced Hyeon Sol-ip as director, after the latter was fired from the production. Oh Da-young's past credits as assistant director include Let's Eat 2, Woman with a Suitcase, The Guardians, Bad Papa, and The Golden Garden.[13]

Viewership
Average TV viewership ratings
Ep. Part Original broadcast date Average audience share
(Nielsen Korea)[14]
Nationwide
1 1 March 24, 2021 2.1%
2 2.6%
2 1 March 25, 2021 1.8%
2 2.2%
3 1 March 31, 2021 1.8%
2 2.0%
4 1 April 1, 2021 2.0%
2 1.8%
5 1 April 8, 2021 1.3%
2 1.6%
6 1 April 8, 2021 1.9%
2 1.5%
7 1 April 14, 2021 1.5%
2 1.7%
8 1 April 15, 2021 1.3%
2 1.4%
9 1 April 21, 2021 1.3%
2 1.5%
10 1 April 22, 2021 1.6%
2 1.2%
11 1 April 28, 2021 1.5%
2 1.6%
12 1 April 29, 2021 0.9%
2 1.1%
13 1 May 5, 2021 1.5%
2 1.6%
14 1 May 6, 2021 1.6%
2 1.5%
15 1 May 12, 2021 1.4%
2 1.2%
16 1 May 13, 2021 1.7%
2 1.6%
Average 1.6%
  • In this table, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • N/A denotes that the rating is not known.
  • Did not air on April 7 due to election broadcasts and therefore aired two episodes in a row on April 8.

References
  1. "Oh! Master (2021)". Retrieved February 18, 2021.
  2. Jeong Yoo-na (September 8, 2020). "[공식]로코 '오! 주인님' 이민기X나나, 출연 확정..2021년 3월 방송[Official]" [[Official] Roco 'Oh! Master' Lee Min-ki x Nana confirmed to appear..March 2021 broadcast]. Sports Chosun. Naver.
  3. "Oh! Master (Drama 2021)". HanCinema. February 21, 2021.
  4. "프로그램 정보" [Program information]. iMbc. February 24, 2021.
  5. "Lee Min Ki & Nana Cutely Invite Viewers To Watch Their Latest Drama "Oh! Master"". kdramadiary. March 1, 2021. Retrieved March 26, 2021.
  6. "March 2021 Korean Dramas: "Love Alarm Season 2", "Joseon Exorcist" "Oh! Master" & More". HELLOKPOP. March 2, 2021. Retrieved March 26, 2021.
  7. "'드라마왕국' MBC 어쩌다가…'오!주인님'도 0%대 시청률" [What happened to MBC 'Drama Kingdom'...'Oh! Master' has 0% rating too] (in Korean). Korea Economic Daily. April 30, 2021. Retrieved May 5, 2021.
  8. Sun Mi-kyung. "이민기X나나 '오! 주인님', 3월 24일 첫 방송 확정[공식]" [Lee Min-ki x Nana'Oh! Master', first broadcast confirmed on March 24th [Official]]. Osen. Retrieved February 21, 2021.
  9. Bo-ran Choi (October 19, 2020). "강민혁, 제대 후 열일 행보...'오! 주인님' 주연 캐스팅(공식)" [Kang Min-hyuk, 10 days after discharge...'Oh! Master's lead cast]. YTN (in Korean). Naver. Retrieved February 22, 2021.
  10. Park Soo-in (March 9, 2021). "차민지 '오! 주인님' 캐스팅, 나나 스타일리스트 된다(공식)". Newsen (in Korean). Retrieved March 10, 2021.
  11. Kim Soo-jin (March 11, 2021). "장의수, MBC 나나 이민기와 '오! 주인님' 출연 [공식]". star.mt (in Korean). Retrieved March 11, 2021.
  12. Kim Ye-eun (February 25, 2021). "[단독] 라붐 솔빈, '오! 주인님' 특별출연..연기돌 활약 이어". xportsnews (in Korean). Retrieved February 25, 2021.
  13. "[HanCinema's News] Oh Da-young Replaces Hyeon Sol-ip as Director on "Oh! Master". Retrieved February 21, 2021.
  14. "Nielsen Korea (Nationwide)". Nielsen Korea (in Korean). Retrieved March 26, 2021.
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