Olaplex

Olaplex is a hair care brand founded in 2014 by Dean Christal. [1]The product was developed by two chemists, Eric Presley and Craig Hawker, and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.[2][3]

Olaplex Holdings, Inc.
IndustryProfessional hair care
Founded2014
FounderDean Christal
HeadquartersSanta Barbara, CA
Key people
OwnerAdvent International
Websitewww.olaplex.com

History

Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by Advent International. JuE Wong was the CEO from 2020 until 2023. [4][5] In October 2023, Olaplex announced that Amanda Baldwin, former CEO of Supergoop, would be taking over in 2024 as CEO of Olaplex.[5] John Bilbrey, executive chair on the board, will serve as interim CEO until 2024. [5][6]

Ingredients

All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. [7]

Lawsuit

In February 2023, 28 women filed a lawsuit against Olaplex claiming that the products led to damaged hair and hair loss. [8] Olaplex published results from third-party testing to show the products are safe. [9] As of May 2023, no trial date has been set. [10]

References
  1. "Advent-Owned Haircare Firm Olaplex Valued at $13.6 Billion in Upsized IPO". The Business of Fashion. 2021-09-30. Retrieved 2023-09-15.
  2. "What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?". 18 April 2018.
  3. "Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes". 9 April 2021.
  4. Luce, Ivan De (2021-09-01). "How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO". www.businessofbusiness.com. Retrieved 2023-10-03.
  5. "Olaplex CEO JuE Wong to Step Down". The Business of Fashion. 2023-10-12. Retrieved 2023-10-20.
  6. Dawson, Gloria. "Olaplex's CEO, who once said hair loss complaints are 'sadly, a fact of life in our industry,' steps down". Business Insider. Retrieved 2023-10-20.
  7. "Here's the Tea on the Olaplex Hair Treatment". 26 April 2018.
  8. Archie, Ayana (16 February 2023). "Nearly 30 women are suing Olaplex, alleging products caused hair loss". npr. Retrieved 27 September 2023.
  9. "Olaplex products cause hair loss, lawsuit claims". BBC News. 2023-02-16. Retrieved 2023-10-03.
  10. Zuritsky, Kate (2023-05-25). "Does Olaplex Really Cause Hair Loss? The Truth Behind the Lawsuit". Green Matters. Retrieved 2023-10-03.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.