Omen III (song)

"Omen III" is a song by German Eurodance band Magic Affair, which consisted of vocalist Franca Morgano and rapper A.K. Swift. Released in January 1994 by Electrola and Power Brothers as the lead single from the band's debut album, Omen (The Story Continues...) (1994), it is also their most successful song. It peaked at number-one in Germany, and number two in both Austria and Finland. In Germany alone it has sold 750,000 copies and Gold status on the single were achieved within just eight weeks of release. On the UK Singles Chart, it reached number 17 and sold under 180,000 copies, missing the silver certification just barely. Magic Affair won the 1994 Echo award in Germany, for the best German dance single with "Omen III".

"Omen III"
Single by Magic Affair
from the album Omen (The Story Continues...)
ReleasedJanuary 1994
GenreEurodance
Length3:56
Label
Songwriter(s)
  • Mike Staab
  • Rainer Kempf
  • A.K. S.W.I.F.T.
  • B. Waldstädt
Producer(s)Mike Staab
Magic Affair singles chronology
"Omen III"
(1994)		 "Give Me All Your Love"
(1994)
Music video
"Omen III" on YouTube

Background and release

Magic Affair have only performed the third in the 'Omen' series, which all were produced and created by Frankfurt DJ Michael Staab (aka Mike Staab). The previous two Omen singles released back in '89 by Sony were sung by German dance floor house act Mysterious Art, which was founded in 1988. The first single, titled "Das Omen (Teil 1)" went to number-one and sold over half-a-million units in the GSA territories alone. It remained for nine weeks straight as number-one on the West German singles chart. The second, "Carma (Omen 2)" was released later that year and climbed to number nine, while the debut album, Omen - The Story was slow to take off, selling just 70.000 units and failing to make it into the charts.

"Omen III" was written by producer Staab with Rainer Kempf, A.K. Swift and B. Waldstädt. The song has 138 beats per minute.[1] While German music TV channel VIVA and dealers got behind it, Germany's radio stations played a minor role in its story of success. One of the first German radio stations to believe in the record was Tillmann Uhrmacher of Rheinland-Pfalz Radio (RPR) in Ludwigshafen. It topped their "in & out" listeners poll for four weeks and was then added to their power play list.[1]

Chart performance

"Omen III" was very successful on the charts across Europe, remaining the band's biggest hit. The single peaked at number-one in Germany, and number two in Austria and Finland. Additionally, the single entered the top 10 also in Belgium (8), Denmark (4), the Netherlands (4), Sweden (3) and Switzerland (3), as well as on the Eurochart Hot 100, where it climbed to a very respectable number five position. In the United Kingdom, it reached the top 20, peaking at number 17 in its first week on the UK Singles Chart, on 29 May.[2] But on the UK Dance Singles Chart, it was more successful, reaching number 12. "Omen III" was a top 20 hit also in France (12) and Ireland (14), and a hit on the dance charts of Finland, France and Greece.[1] Outside Europe, the song was a huge hit in Israel, where it peaked at number five.

It earned a gold record in Austria, with a sale of 15,000 singles, and a platinum record in Germany, after 500,000 units were sold. Magic Affair was also awarded the German 1994 Echo award for the best German dance single with the song.

Critical reception

Larry Flick from Billboard felt that Magic Affair "exerts tremendous energy in its effort to be rousing and ominous at the same time, with jarring and amusing results. Track rolls into the States on the power of massive European club and sales success, and is ripe for similar acceptance here. The swirling layers of glossy synths are positively hypnotic, driven home by a pounding hi-NRG beat."[3] Hannsjörg Riemann from German Bravo gave it four out of five, writing, "The Frankfurt dance floor formation is up and running again with a new line-up. "Omen III", a fast, hot 3:56-minute techno piece, sounds like a hit."[4] In his weekly UK chart commentary, James Masterton stated, "Euro-disco strikes again, shooting "Omen III" in from nowhere. You can see instantly why it is such a hit, girlie vocals and a high-speed rap combining in a commercial formula that may well last another year before it finally runs out of steam."[5]

Pan-European magazine Music & Media noted, "Now he [Mike Staab] figures the time is right for a new lineup and Part III. At 138 bpm, it's maybe even harder hitting than its predecessors."[6] Alan Jones from Music Week rated it four out of five, adding, "Frantic Teutonic dance, a la Snap, Culture Beat et al, and likely to achieve the same kind of crossover success, because it has an irresistible hook."[7] Johnny Cigarettes from NME complimented the song as "a spectacularly formularised attempt to be 2 Unlimited, Snap and vaguely spooky, with a monstrous tune at the same time. Which means it is fantastic and will, by law, go Top Five."[8] James Hamilton from the Record Mirror Dance Update deemed it a "sinister effects and 'Valkyries' started Culture Beat-like frantic shrill 0-137.6-0bpm German smash".[9]

Music video

A music video was produced to promote the single, featuring the band performing inside a haunted house. Singer Franca Morgano appears as a witch, while rapper A.K. Swift raps among vampire-like females. The video was A-listed on Germany's VIVA in February 1994.[10] "Omen III" was later made available on YouTube in 2014, and as of August 2023, the video had generated more than 20 million views.[11]

Track listings

Charts

Certifications
Region CertificationCertified units/sales
Austria (IFPI Austria)[31] Gold 25,000*
Germany (BVMI)[32] Platinum 500,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history
Region Date Format(s) Label(s) Ref.
Germany January 1994
  • 12-inch vinyl
  • CD
United Kingdom 23 May 1994
  • 7-inch vinyl
  • 12-inch vinyl
  • CD
  • cassette
[33]
Japan 16 November 1994 Mini-CD SBK [34]

References
  1. Weinert, Ellie (21 May 1994). "Single's success is good omen for German producer". p. 40. Billboard.
  2. "Omen III", UK Singles Chart Official Charts Company (Retrieved 6 August 2008)
  3. Flick, Larry (16 July 1994). "New & Noteworthy" (PDF). Billboard. Retrieved 23 January 2018.
  4. Riemann, Hannsjörg (January 1994). "Platten News: Maxi-CDs". Bravo. p. 56. Retrieved 14 January 2023.
  5. Masterton, James (29 May 1994). "Week Ending June 4th 1994". Chart Watch UK. Retrieved 6 September 2021.
  6. "New Releases: Singles" (PDF). Music & Media. 12 February 1994. p. 6. Retrieved 26 February 2018.
  7. Jones, Alan (23 April 1994). "Market Preview: Mainstream - Singles" (PDF). Music Week. p. 20. Retrieved 16 April 2021.
  8. Cigarettes, Johnny (23 April 1994). "Singles". NME. p. 42. Retrieved 25 August 2023.
  9. Hamilton, James (23 April 1994). "Dj directory" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). p. 7. Retrieved 16 April 2021.
  10. "Station Reports > VIVA TV/Cologne" (PDF). Music & Media. 12 February 1994. p. 22. Retrieved 18 December 2022.
  11. "Magic Affair - Omen III". YouTube. 24 July 2014. Retrieved 25 August 2023.
  12. "Omen III", in various singles charts Lescharts.com (Retrieved 10 February 2008)
  13. Belgian peak Archived 9 April 2012 at the Wayback Machine
  14. Danish peak
  15. "Eurochart Hot 100" (PDF). Music & Media. 30 April 1994. p. 14. Retrieved 14 January 2018.
  16. "European Dance Radio Top 25" (PDF). Music & Media. 12 March 1994. p. 21. Retrieved 23 May 2023.
  17. Finnish peak
  18. "Culture Beat singles, German Singles Chart" (in German). musicline. Retrieved 17 April 2010.
  19. Irish Single Chart Irishcharts.ie (Retrieved 6 August 2008)
  20. "Magic Affair – Omen III" (in Dutch). Single Top 100.
  21. "Official Scottish Singles Sales Chart Top 100 29 May 1994 - 02 July 1994". Official Charts Company. Retrieved 16 April 2021.
  22. "Dance Singles" (PDF). Music Week. 4 June 1994. p. 22. Retrieved 26 April 2021.
  23. "JAHRESHITPARADE 1994" (in Austrian German). austriancharts.at. Retrieved 4 December 2019.
  24. "jaaroverzichten 1994" (in Dutch). Ultratop. Retrieved 7 December 2019.
  25. "1994 Year-End Sales Charts: Eurochart Hot 100 Singles" (PDF). Music & Media. 24 December 1994. Retrieved 28 November 2019.
  26. "Top 100 Singles – Jahrescharts 1994" (in German). GfK Entertainment. Retrieved 27 November 2019.
  27. "Jaarlijsten 1994" (in Dutch). Stichting Nederlandse Top 40. Retrieved 29 November 2019.
  28. "JAAROVERZICHTEN - Single 1994" (in Dutch). dutchcharts.nl. Retrieved 7 December 2019.
  29. "Årslista Singlar, 1994" (in Swedish). Sverigetopplistan. Retrieved 23 November 2019.
  30. "SCHWEIZER JAHRESHITPARADE 1994". hitparade.ch. Retrieved 4 December 2019.
  31. "Austrian single certifications – Magic Affair – Omen III" (in German). IFPI Austria. Retrieved 25 January 2023.
  32. "Gold-/Platin-Datenbank (Magic Affair; 'Omen III')" (in German). Bundesverband Musikindustrie. Retrieved 25 January 2023.
  33. "Single Releases". Music Week. 21 May 1994. p. 27.
  34. "オーメンIII | マジック・アフェア" [Omen III | Magic Affair] (in Japanese). Oricon. Retrieved 2 September 2023.
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