Omni United

Omni United Pte. Ltd is a tire manufacturer and distributor headquartered in Singapore. The company designs and produces tires in partnership with manufacturers based in Thailand, Indonesia, China and India. Omni United owns the Radar, Patriot and Corsa brand names, and markets, sells and distributes several other brand names as well. The company was founded in 2003 by G.S. Sareen, who prior to founding Omni United, was an entrepreneur in the e-commerce industry.[1] Omni United sells in excess of 5 million units of passenger and light truck tires a year in 50 countries.[2] The company currently sells more than two million units of passenger and light truck tires a year in the United States.

Omni United Pte. Ltd
IndustryManufacturing, distribution
Founded2003 (2003)
HeadquartersSingapore
ProductsTires
BrandsRadar Tires, Patriot (tires), American Tourer (tires), RoadLux (tires), Corsa (tires), Tecnica (tires), Agora (tires), Timberland (tires)
OwnerG.S. Sareen
Websitewww.omni-united.com

The company entered into motorsports with its Radar Tires brand in 2013. In November 2014, the company launched Timberland Tires, a partnership with apparel and footwear company Timberland, to create tires designed to be recycled into the outsoles of Timberland footwear apparel.[3] Omni United acquired Interstate Tire Distributor, a California-based wholesaler with six locations in four Western states, in October, 2015.[4] In June 2016, the company finalized the acquisition of Texas-based A to Z Tire & Battery, Inc. That business has since been renamed Omnisource.[5]

Brands
Radar Tires is the flagship brand of Singapore-headquartered Omni United.

Omni United sells products for passenger car, SUV, trailer, winter and commercial tires under the following main brand names:

  • Radar Tires
  • Timberland Tires
  • Patriot Tires[6]
  • American Tourer [Tires]
  • Roadlux [Tires]
  • Corsa [Tires]
  • Tecnica [Tires]
  • Agora [Tires]

Radar Tires

The Radar Tires brand is owned by Omni United and was launched in 2006. The brand includes passenger car, SUV, trailer, winter and commercial tires.

Timberland Tires

Timberland Tires is a collaboration between Omni United and Timberland.[7] The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland shoes.[8]

35 sizes of the Timberland Cross and 30 sizes of the Timberland A/T are currently available.[9]

Patriot

The Patriot brand name is owned by Omni United. It was launched in 2016 and is a SUV and LT tire range.[10]

American Tourer

American Tourer is a brand from Omni United designed to fit passenger vehicles and CUVs.

Omnisource

Omnisource, formally A to Z Tire and Interstate Tire, was founded in 1926 as Amarillo Bus Company. Omnisource currently manages 2 warehouse locations in Texas and California, supporting wholesale customers, with 100,000 sq. ft. of warehousing space.[11]

Sports marketing programs

LPGA sponsorship - Jodi Ewart Shadoff

In 2016, the company announced sponsorship of LPGA player Jodi Ewart Shadoff. As part of the agreement with Omni United, English-born Jodi Ewart Shadoff will wear the Radar Tires brand logo on her golf shirt and other apparel at all tournaments.[12] Jodi continues to represent Radar Tires in the 2020 LPGA season.[13]

Motorsports

In 2013, Radar Tires entered into the off-road racing and motorsports world in the Lucas Oil Off Road Racing Series, SCORE International Desert Series and TORC: The Off Road Championship. In these series, the company participates in short-course off-road desert racing and long course desert racing.[14] Radar's inaugural season featured the brand's Renegade R5 M/T tire. Radar Tires won the Class 10 at the SCORE International Baja 500.[15]

References
  1. "High Flier Enjoys the Good Life" (PDF). NP EDU. Archived from the original (PDF) on 15 March 2014. Retrieved 18 October 2013.
  2. "Expanding Horizons". Tyre Asia. Archived from the original on 14 March 2014. Retrieved 11 January 2020.
  3. "Reducing Our Ecological Footprint With Recycled Footprints". Forbes. Retrieved 11 November 2015.
  4. "Omni United Acquires Interstate Tire Distributor". Aftermarket News. 28 October 2015. Retrieved 11 November 2015.
  5. "Omni United Buys A to Z Tire". Tire Business. 30 June 2016. Retrieved December 25, 2017.
  6. "Who makes Patriot tires". Patriot-Tire.com.
  7. "OMNI United Teams Up With Timberland – G.S. Sareen shows his maverick instincts with Omni United's trailblazing partnership with Timberland". The Peak Magazine. 3 February 2015. Retrieved 24 February 2015.
  8. "Reducing Our Ecological Footprint With Recycled Footprints". Forbes. Retrieved 8 November 2014.
  9. "Omni United Launches Timberland Tires E-Commerce Network, Installer Network". Tire Review. 20 April 2015. Retrieved 8 July 2015.
  10. "Omni United launches new Patriot value brand". Traction News. Retrieved 24 Feb 2016.
  11. "Omni United Acquires A to Z tire". Modern Tire Dealer. Retrieved 30 June 2016.
  12. "Omni United Sponsors LPGA Golfer Jodi Ewart Shadoff". Modern Tire Dealer. Retrieved 24 February 2017.
  13. "Omni United Extends Sponsorship of LPGA Golfer Jodi Ewart Shadoff". Modern Tire Dealer. Retrieved 24 February 2017.
  14. "Biography" (PDF). Drivers Inc. Archived from the original (PDF) on 2 May 2014. Retrieved 18 October 2013.
  15. "Radar Tires Racing Wins Class 10 at SCORE International Baja 500". Tire Review. Archived from the original on 1 October 2013. Retrieved 2 November 2013.
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