Omnisend

Omnisend is a marketing automation platform for ecommerce businesses, focusing on email and SMS marketing.[1] It is designed by the company Omnisend, established in 2014 under the name Soundest. Omnisend is headquartered in London, United Kingdom.[1]

Omnisend
Founded2014 (2014)
FoundersRytis Lauris
Justas Kriukas
Headquarters
London
ProductsEmail marketing
SMS marketing
ServicesMarketing Automation
Websitewww.omnisend.com

History

Rytis Lauris and Justas Kriukas founded Soundest in 2014, which was rebranded to Omnisend in November 2017.[2][3]

In 2018, the company added SMS marketing features.[3]

In 2019, Omnisend became one of the top-five marketing apps on Shopify and was listed in G2's selection of the Top 50 Products for Marketers 2019.[3][4]

On 16 September 2020, Omnisend invested in Outfunnel, a startup specialising in integrating CRMs with automated emails.[5][6] In 2020, the company opened a U.S. office.[3]

In 2021 and 2022, Omnisend was ranked 75 and 85 respectively in the ranking of Europe's fastest-growing companies.[7][8][9]

Operations

The platform provides email and SMS automation features. It has a library of adjustable templates and drag-and-drop builder with preview on different devices for creating email campaigns and allows sending them to contacts. It allows users to add products from online stores into their marketing emails and segment email lists, and is integrated with Shopify, WooCommerce, BigCommerce, and Wix. The platform also includes features for automation and personalization of SMS marketing and Web push notifications.[4][9][10]

It has more than 100,000 customers.[4][1]

References
  1. "Martech Interview with Rytis Lauris, Co-founder & CEO, Omnisend | MarTech Cube". 9 August 2022. Retrieved 27 June 2023.
  2. "Niching down in the crowded space of email marketing". Business Podcast for Startups. Retrieved 27 June 2023.
  3. Ionescu, Stefan (13 December 2022). "Omnisend Review: Pros & Cons, Features, Ratings, Pricing and more". TechRadar. Retrieved 27 June 2023.
  4. T, Viraj (28 March 2019). "MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend". MarTech Series. Retrieved 27 June 2023.
  5. O'Hear, Steve (16 September 2020). "Outfunnel picks up €1.1M pre-seed to bridge the gap between marketing and sales". TechCrunch. Retrieved 27 June 2023.
  6. Techcrunch (16 September 2020). "Outfunnel собирает 1,1 млн евро предварительной посевной обработки, чтобы преодолеть разрыв между маркетингом и продажами" (in Russian). Retrieved 27 June 2023.
  7. "FT 1000: the sixth annual list of Europe's fastest-growing companies". www.ft.com. 1 March 2022. Retrieved 27 June 2023.
  8. Kelly, Maxine (2 March 2021). "FT 1000: the fifth annual list of Europe's fastest-growing companies". Financial Times. Retrieved 27 June 2023.
  9. Writer, MTS Staff (10 February 2023). "Email And SMS to the Rescue. New Ecommerce Marketing Report". MarTech Series. Retrieved 27 June 2023.
  10. "Email Marketing Cost 2023 : What will it really cost?". Tech.co. Retrieved 27 June 2023.
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