One A Day

One A Day (sometimes referred to as One-A-Day) is a product family of multivitamins produced by the Bayer corporation. One A Day was introduced in 1940 by Miles Laboratories.[1][2]

One A Day
Product typeMultivitamins
OwnerBayer
CountryU.S.
Introduced1940
MarketsWorldwide
Previous ownersMiles Laboratories
Websitewww.oneaday.com

Bayer markets fifteen products in the One A Day line:

  • Cholesterol Plus
  • Energy
  • Energy Advantage2O
  • Essential
  • Maximum
  • Men's Health
  • Men's 50+ Advantage
  • Teen Advantage
  • VitaCraves Gummies
  • Women's
  • Women's2O
  • Women's 50+ Advantage
  • Women's Active Metabolism
  • Women's Active Mind & Body
  • Women's Prenatal

Bayer had heavily[3] marketed a "WeightSmart" brand, but it was discontinued after the United States Federal Trade Commission recovered $3.2 million[4] as part of $25 million settlement from Bayer, alleging that Bayer had falsely claimed that the product led to weight loss.

One-A-Day Women's multivitamin was tested by ConsumerLab.com in their Multivitamin and Multimineral Supplements Review of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. This product passed ConsumerLab's 2011 test,[5] which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting U.S. Food and Drug Administration (FDA) labeling requirements.[6]

References
  1. "Abelman, Frayne, & Schwab". Lawabel.com. Archived from the original on March 27, 2012. Retrieved July 13, 2011.
  2. "What is the Best Women's Multivitamin?". Retrieved 2017-03-31.
  3. MacArthur, Kate; Thomaselli, Rich (December 30, 2002), "Bayer takes new tack with diet supplement; One A Day entry focuses on metabolism", Advertising Age
  4. Edwards, Jim (October 28, 2008), "FDA Slams Bayer; Firm Has a History of Mismarketing OTC Medicines", BNET Pharma, archived from the original on October 29, 2008
  5. "ConsumerLab Multivitamin and Multimineral Supplements Review - Main Review". 15 June 2011. Retrieved 18 August 2011.(subscription required)
  6. "ConsumerLab Multivitamin and Multimineral Supplements Review - Testing Method". 15 June 2011. Retrieved 18 August 2011.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.