Online Ceramics

The iconography of the Grateful Dead, including tie-dye, skeletons, and flowers, that often feature in the work of Online Ceramics.

As covered by The New Yorker in 2018, the small batches of shirts and hoodies produced have become noteworthy in the streetwear community, observing: "The shirts frequently sell out—which only makes them more attractive to style mavens seeking to distinguish themselves from their peers."[5]

The men's fashion and lifestyle magazine GQ interviewed Ross and Funk in 2017, noting that "their graphics are enormous and intricate, and include their own characters—goblins, jesters—along with druggie iconography and phrases that channel a sort of cosmic mindfulness."[4]

Much of the brand's promotional work occurs through its official Instagram,[7] which has 200,000 followers as of October 2021.

Online Ceramics has a partnership with the independent movie studio A24, producing promotional t-shirts and sweatshirts to promote its films. The partnership was established after Ross and Funk saw the film Hereditary and contacted its writer-director, Ari Aster, in the hopes of promoting his work on t-shirts. Ultimately, the duo produced T-shirts for two of Aster's films: Hereditary and the 2019 film Midsommar.[8] This partnership also extended to Robert Eggers' films The VVitch[9] and The Lighthouse,[10] the 2019 Adam Sandler/Safdie Brothers film Uncut Gems,[11] and David Lowery's The Green Knight.[12]

Other collaborations included a capsule set featuring the guru Ram Dass and his Netflix documentary Becoming Nobody.[13] They created merchandise for John Mayer on the 2017,[14] 2019,[15] and 2021[16] Dead & Co. tours, as well as designing clothing to promote his Sob Rock album.[17] They have also collaborated with other musicians, such as SZA (for her 2023 SOS North America tour), Oneohtrix Point Never, Laraaji, Mystic 100's, Weyes Blood, David Grisman, and 100 gecs, as well as with the estates of Fela Kuti and Alice Coltrane.[18]

John Mayer performing with Dead and Company at Folsom Field in 2017, for which Online Ceramics created limited edition merchandise.

• The Grateful Dead
• John Mayer
• Streetwear
• 100 gecs
• A24
• Ari Aster
• Dover Street Market
• Hippie