Heart and Stroke Foundation of Canada

The Heart and Stroke Foundation of Canada is a Canadian charity dedicated to advocacy, education, and the funding of research surrounding heart disease and stroke.[1][2]

Heart & Stroke
Formation1952 (1952)
TypeNon-profit organization
Registration no.10684-6942 RR0001
FocusHeart disease and stroke
HeadquartersOttawa, Ontario, Canada
Key people
Doug Roth, CEO
Websitewww.heartandstroke.ca
Formerly called
Heart and Stroke Foundation of Canada (1952-2016)
Former logo, used until 2016.

Nomenclature

In November 2016, the organization re-branded as Heart & Stroke and introduced a new logo; the new branding is meant to signify a more "personal" approach to its marketing, with a wider targeting of younger demographics and immigrants.[1]

Activities

Heart and Stroke works with medical doctors and healthcare institutions to reduce mortality from cardiovascular events.[2] Key institutional stakeholders include provincial ministries of health, hospital associations, and healthcare institutes.[2] They have collaborated with the Canadian Stoke Society and the Health Canada Laboratory Centre for Disease Control to create the Stroke System Coalition.[2][3]

Heart and Stroke fund and take part in research and fund publications of research that addresses the way in which women and other demographic groups are particularly affected by cardiovascular incidents.[4]

Publications

In early February 2018, the organization released Ms Understood, a report about how women's early warning signs of a heart attack are frequently missed.[5]

Fundraising
Heart and Stroke Foundation's fundraising Big Bike.

Heart and Stroke operates a number of fundraising events, including the Bike Bike event in which 29 riders power one big red bike for twenty minutes.[6] Jump Rope for Heart elementary school based fundraising initiative involving physical activities based around skipping[7] Jump Rope for Heart celebrated its 35th anniversary in 2017, with close to 4,000 schools participating across Canada. Heart and Stroke's Ride for Heart is an annual summer running and cycling event based in Toronto, Ontario, taking place on part of the Gardiner Expressway and Don Valley Parkway, both of which are closed for the event. In 2017, Ride for Heart celebrated its 30th anniversary with 15,000 riders and 5,000 runners and walkers. Its title sponsor is Manulife Financial.[8][9] In 2018, Toronto city councilor Stephen Holyday requested that the event be moved to inner city streets rather than Gardiner Expressway, to ease traffic congestion.[10] Proceeds from Heart & Stroke's annual lottery goes toward supporting grants for research at teaching hospitals and universities across the province of Ontario.[11][12]

References
  1. "Heart & Stroke rebrand hopes to 'reignite the passion' in Canadians". Metro. Torstar. Retrieved 17 November 2016.
  2. Hakim, A M; Silver, F; Hodgson, C (1998-09-22). "Organized stroke care: A new era in stroke prevention and treatment". Canadian Medical Association Journal. 159 (6): S1-29. ISSN 0820-3946. PMC 1255890. PMID 9834731.
  3. Meltzer, S; Leiter, L; Daneman, D; Gerstein, H C; Lau, D; Ludwig, S; Yale, J F; Zinman, B; Lillie, D (1998-01-01). "1998 clinical practice guidelines for the management of diabetes in Canada. Canadian Diabetes Association". Canadian Medical Association Journal. 159 Suppl 8 (6): S1–29. ISSN 1488-2329. PMC 1255890. PMID 9834731.
  4. Plotnikoff, R C; Hugo, K; Wielgosz, A; Wilson, E; MacQuarrie, D (2000-01-01). "Heart disease and stroke in Canadian women: policy development". Canadian Journal of Public Health. 91 (1): 58–59. doi:10.1007/bf03404255. ISSN 1920-7476. PMC 6980031. PMID 10765587.
  5. "Heart disease in Canadian women misdiagnosed, under-treated: Heart and Stroke". February 2018.
  6. Meyer, Sean. "Big Bike again drives heart and stroke fight". The Weekly News. Retrieved 12 September 2017.
  7. Wagstaff, Andrew (2017-09-29). "PRES celebrates 25 years of Jump Rope for Heart". Amherst News Citizen Record. Retrieved 2018-02-13.
  8. "Manulife Heart & Stroke Ride for Heart - Run/Walk". Retrieved 2018-02-13.
  9. Rody-Mantha, Bree (2017-11-07). "Manulife becomes title sponsor for Ride for Heart". Media of Canada. Retrieved 2018-02-13.
  10. "Toronto city councillor wants rethink on shutting down DVP and Gardiner for events - Toronto | Globalnews.ca". 640 Toronto. Retrieved 2022-03-05.
  11. "Heart and Stroke Foundation: Calendar Lottery | Watch News Videos Online". Global News. Retrieved 2017-10-18.
  12. "Home". heartandstrokelottery.ca.
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