Ora Ito

Ora Ito (born 1977 in Marseille, France) is a French designer. 'Ora-Ïto' is the brand name of his work[1] and includes designs for watchmaker Swatch, appliance manufacturer Gorenje, brewer Heineken[2] and tobacconist/fragrance chemist Davidoff.

The underlying philosophy behind his design work is Simplexity,[3] and his design language can be described as minimal with organic techno-futuristic elements.

References
  1. Viladas, Pilar (19 September 2004). "Advertisements for Myself". The New York Times. Retrieved 9 April 2008.
  2. Tiplady, Rachel (14 November 2005). "From Faux To Fortune". BusinessWeek. Archived from the original on 6 November 2005. Retrieved 9 November 2007.
  3. "Ora Ito interview". designboom.com. 16 April 2005. Retrieved 15 October 2015.


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