Oregon wine

David Lett of Eyrie Vineyards.

Wine has been produced in Oregon since the Oregon Territory was settled in the 1840s; however, winemaking has only been a significant industry in the state since the 1960s. Grapes were first planted in the Oregon Territory in 1847. Valley View, the first recorded winery, was established by Peter Britt[4] in the late 1850s in Jacksonville. Throughout the 19th century, there was experimentation with various varietals by immigrants to the state. In 1904, an Oregon winemaker won a prize at the St. Louis World's Fair. Wine production stopped in the United States during Prohibition. As in other states, the Oregon wine industry lay dormant for thirty years after Prohibition was repealed.[5][6]

The Oregon wine industry started to rebuild in the 1960s, when California winemakers opened several vineyards in the state.[6] By 1970, there were five commercial wineries, with 35 recorded acres (14 ha).[7]

This included the planting of Pinot noir grapes in the Willamette Valley, a region long thought too cold to be suitable for viticulture. In the 1970s, more out-of-state winemakers migrated to the state and started to organize as an industry. The state's land-use laws had prevented rural hillsides from being turned into housing tracts, preserving a significant amount of land suitable for vineyards. In 1979, The Eyrie Vineyards entered a 1975 Pinot noir in the Wine Olympics; the wine was rated among the top Pinots in the world, thus gaining the region its first international recognition.[6]

The accolades continued into the 1980s, and the Oregon wine industry continued to add both wineries and vineyards. The state industry continued to market itself, establishing the first of several AVAs (American Viticulture Areas) in the state. The state also grew strong ties with the Burgundy region of France, as Oregon's governor Neil Goldschmidt paid an official visit to Burgundy and a leading French winemaking family bought land in Dundee.[5][6]

In the early 1990s, the wine industry was threatened by a Phylloxera infestation in the state, but winemakers quickly turned to the use of resistant rootstocks to prevent any serious damage. The state legislature enacted several new laws designed to promote winemaking and wine distribution. The state found a newfound focus on "green" winemaking, leading the global wine industry into more environmentally friendly practices. In 2005, there were 314 wineries and 519 vineyards in operation in Oregon.[5][6] By 2014, the a number of wineries in the state has increased to 676, the 3rd most behind California and Washington. Oregon remains the 4th largest wine producer in the country in cases produced behind New York.[8]

Like other wines produced in the United States, Oregon wines are marketed as varietals. Oregon law requires that wines produced in the state must be identified by the grape variety from which it was made, and for most varietals, it must contain at least 90% of that variety. The exceptions to the 90% law are the following varietals: Red and White Bordeaux varietals, Red and White Rhône varietals, Sangiovese, Tempranillo, Zinfandel and Tannat. For these wines, they follow the Federal guidelines of 75%.[9] Oregon law has long forbidden the use of place names,[10] except as appellations of origin. Oregon is most famous for its Pinot noir, which is produced throughout the state. Pinot noirs from the Willamette Valley have received much critical acclaim from wine connoisseurs and critics, and Oregon is regarded as one of the premier Pinot-producing regions in the world.[11]

In 2016 the top five varieties produced in Oregon were:[1]

• Pinot noir 17,744 acres (7,181 ha), 45,851 short tons (41,595 t)
• Pinot gris 3,705 acres (1,499 ha), 13,601 short tons (12,339 t)
• Chardonnay 1,482 acres (600 ha), 4,359 short tons (3,954 t)
• Riesling 713 acres (289 ha), 3,095 short tons (2,808 t)
• Cabernet Sauvignon 626 acres (253 ha), 1,652 short tons (1,499 t)

Other varieties with significant production by harvested acres in 2016[12] are Syrah, Merlot, Tempranillo, Pinot blanc, Gewürztraminer, Viognier, Cabernet franc, Müller-Thurgau, Sauvignon blanc, and Zinfandel, V. vinifera based wines produced in smaller quantities include Arneis, Baco noir, Black Muscat, Chenin blanc, Dolcetto, Gamay noir, Grenache, Marechal Foch, Malbec, Muscat, Nebbiolo, Petite Syrah, Sangiovese, and Sémillon. The state also produces fruit wine, sparkling wine, late harvest wine, ice wine, and dessert wine.[13]

As of the 2015 wine growing season, the state of Oregon has 702 wineries and 1052 vineyards growing Vitis vinifera, composing a total of 28,034 acres (11,345 ha) of which 24,742 acres (10,013 ha) were harvested. Out of all US wine growing regions, Oregon ranks third in number of wineries and fourth in production. Nearly 3 million cases of Oregon wine were sold in 2015. The retail value of these cases was $470,650,919 a 9% increase over the previous vintage.[13]

The industry has had a significant economic impact on the state. The industry contributed a total of US$3.35 billion to the Oregon economy. 17,100 people participate in the wine industry with $527 million in wages.[3] In 2014 70% was sold to US markets outside Oregon and 4% was sold internationally.[15]

Oregon produces wine on a much smaller scale than the California wine industry. Oregon's leading producer, King Estate, ships only 401,400 cases per year and most produce under 35,000 cases. The state features many small wineries that produce less than 5,000 cases per year.[6][16] In contrast, E & J Gallo, the United States' largest winery with more than 50 different brands including Washington's Columbia Winery and Covey Run holds a 22.8% share of the US market.[17] The majority of wineries in the state operate their own vineyards, although some purchase grapes on the market. Oregon contains a significant number of independent vineyards.[6]

The Oregon wine industry focuses on the higher-priced segments of the wine market. Oregon growers receive a higher average return per ton and a higher average revenue per case than do growers in other wine-producing regions in the United States. Despite producing a much smaller volume of wine, Oregon winery revenues per capita are comparable to those of New York and Washington.[3]

There are, loosely speaking, three main wine producing regions with a major presence in the state of Oregon, as defined by non-overlapping American Viticultural Areas. Two of them—the Willamette Valley AVA and the Southern Oregon AVA—are wholly contained within Oregon; a third, the Columbia Gorge AVA straddles the Columbia River and includes territory in both Oregon and Washington; however, this AVA is considered to be an Oregon AVA. Portions of the Walla Walla Valley AVA, an area primarily in Washington (along with the Columbia Valley AVA, which contains it), descend into Oregon in the Milton-Freewater area. The Southern Oregon AVA was recently created as the union of two Southern Oregon winegrowing regions long considered distinct, the Rogue Valley and the Umpqua Valley. Several other smaller AVAs are found within some of these larger regions.[18] The Snake River Valley AVA, which straddles Oregon's border with Idaho along the Snake River, is the first AVA to include a part of Eastern Oregon.[19]

Willamette Valley AVA

The Willamette River Valley.

Main article: Willamette Valley AVA

The Willamette Valley AVA is the wine growing region that encompasses the Willamette Valley. It stretches from the Columbia River in the north to just south of Eugene in the south, where the Willamette Valley ends; and from the Oregon Coast Range in the West to the Cascade Mountains in the East. At 5,200 square miles (13,500 km²), it is the largest AVA in the state, and contains most of the state's wineries; with 545 as of 2016.[1]

The climate of Willamette Valley is mild year-round, with cool, wet winters and warm, dry summers; extreme temperatures are uncommon. Most rainfall occurs outside the growing season and the valley gets relatively little snow.[20] Not all parts of the Valley are suitable for viticulture, and most wineries and vineyards are found west of the Willamette River, with the largest concentration in Yamhill County.[21]

The region is best known for its Pinot noir, and also produces large amounts of Pinot gris, Chardonnay, Pinot blanc, and Riesling. The region also produces Cabernet Sauvignon, Gewürztraminer, Müller-Thurgau, Sémillon, and Zinfandel grapes, but in far smaller quantities.

The region is divided into 10 nested AVAs: Chehalem Mountains AVA, Dundee Hills AVA, Eola-Amity Hills AVA, Laurelwood District AVA, Lower Long Tom AVA, McMinnville AVA, Ribbon Ridge AVA, Tualatin Hills AVA, Van Duzer Corridor AVA, and the Yamhill-Carlton District AVA. Ribbon Ridge AVA and Laurelwood District AVA are nested within the Chehalem Mountains AVA. In addition, many wine connoisseurs further divide the Willamette Valley into northern and southern regions approximately at the latitude of Salem.

Southern Oregon AVA

Main article: Southern Oregon AVA

The Southern Oregon AVA is an AVA formed as the union of two existing AVAs—the Rogue Valley AVA and the Umpqua Valley AVA. (A small strip of the connecting territory is included in the Southern Oregon AVA to make it a contiguous region; however, this strip passes through mountains regions not suitable for vineyards.) This AVA was established in 2004 to allow the two principal regions in Southern Oregon to jointly market themselves.[22]

As the Rogue Valley and Umpqua Valley regions produce different grapes and different varietals, they are examined separately.

Umpqua River with tributaries

Columbia Gorge AVA

Main article: Columbia Gorge AVA

The Columbia River (shown here in Hood River County, Oregon) is at the heart of the Columbia Gorge AVA

The Columbia Gorge AVA is found in the Columbia Gorge. This region straddles the Columbia River, and thus lies in both Oregon and Washington; it is made up of Hood River and Wasco counties in Oregon, and Skamania and Klickitat counties in Washington.[28]

Valley of the North Fork of the Walla Walla River above Milton-Freewater in Oregon

The region lies to the east of the summits of nearby Mount Hood and Mount Adams, situated in their rain shadows; thus, the region is significantly drier than the Willamette Valley. It also exhibits significant differences in elevation due to gorge geography, and strong winds common in the area also play a factor in the region's climate. This allows a wide variety of grapes to be grown in the Columbia Gorge.[29] The region has nearly 40 vineyards, growing a wide variety of grapes, including Syrah, Pinot noir, Chardonnay, Gewürztraminer, Zinfandel, Cabernet Sauvignon, Pinot gris, Riesling, and Sangiovese.[30]

Pinot grapes growing in the Willamette Valley AVA.

With the continuing improvement in the region's winemaking reputation, enotourism in Oregon has become a significant industry in its own right. On-site sales are becoming an increasingly important part of the business of Oregon winemaking, and other businesses that cater to wine tourists, such as lodging, fine restaurants, art galleries, have been appearing in places like Dundee, many of which have long been rural farming communities. Wine festivals and tastings are commonplace. It is estimated that enotourism contributed USD $207.5 million to the state economy in 2013[3] excluding sales at wineries and tasting rooms. There are approximately 1.8 million visits to Oregon wineries each year, 59% by Oregonians and 41% from out-of-state visitors.[3] Major events drawing significant numbers of tourists to wine country include the International Pinot Noir Celebration which is held the last weekend of July every year since 1987[37] and the more recent Oregon Chardonnay Celebration.[38]

Since wine themed events are a significant driver of tourism new ones are launched each year.

• Memorial Day weekend and Thanksgiving weekend (since 1983) feature open house events at most wineries across the entire state.[39][40]
  • ¡Salud! is a wine fundraising organization that has held annual November auctions since 1991[41]
  • The Oregon Wine Experience is in its 19th year.[42]
• The Pour Oregon wine festival, launched in 2017 by Oregon wine club Cellar 503, typically features 50+ wineries from the entire state.[43]

Facilities for wine tourists in Oregon are considered underdeveloped compared to wine regions in California, especially premium growing regions like the Napa Valley AVA. Only 5% of overnight leisure trips in the state involve visits to wineries, a much smaller figure than comparable Californian growing regions, which range from 10% to 25%.[3]

The increase in winery-related tourism, as well as the presence of a casino in the Willamette Valley, has greatly impacted the region's transportation infrastructure. Oregon Route 99W, the highway running through the heart of Willamette Valley wine country (and which is the main street in towns such as Newberg and Dundee), is plagued with frequent traffic jams. Phase I of the Newberg-Dundee Bypass, a new highway that avoids the congested city centers opened in January 2018, and a second phase (currently in the design process) will allow for further diversion of traffic off of 99W.

A growing number of organizations have been established to promote Oregon Wine. In February of each year the Oregon Wine Board and Oregon Wine Grower's association team up to hold the Oregon Wine Symposium.[44]

Statewide organizations:

• Oregon Beer and Wine Distributors Association is a full-service, professional trade association representing beer and wine distribution companies in Oregon since 1975.[45]
• Oregon Pinot Camp brings together invite-only members of the wine trade to learn about Oregon Pinot Noir so they can better represent Oregon Wines to their customers.[46]
• Oregon Pinot Gris is a pinot gris centered marketing organization created by nine Oregon wineries in 2011.[47]
• Oregon Wine Board is a semi-independent Oregon state agency managing marketing, research and education initiatives that support and advance the Oregon wine and wine grape industry.[48]
• Oregon Wine Grower's Association advances and protects the investments of its members.[49]
• Oregon Wine Press is a monthly print and online publication supporting the wine industry.[50]
• Steamboat Pinot Noir Conference is an annual event for winemakers held since 1980 to openly exchange information and share experiences regarding the growing of Pinot noir and the styles and techniques of Pinot noir winemaking.[51]

Regional organizations, largely aligned to AVAs:

• Applegate Valley Wine Trail supports 17 member wineries.[52]
• Chehalem Mountain Winegrowers Association supports 67 member vineyards and wineries.[53]
• Columbia Gorge Winegrowers supports wineries from both Oregon and Washington along the Columbia gorge.[54]
• Dundee Hills Winegrowers Association supports 41 member wineries within the Dundee Hills AVA.[55]
• Heart of Willamette Wineries supports 18 member wineries located between Salem and Junction City Oregon.[56]
• McMinnville Foothills Winegrowers supports 8 member vineyards and wineries within the McMinnville AVA.[57]
• North Willamette Vintners brings together wineries, vineyards and tourism partners to support and advance the North Willamette wine region.[58]
• Ribbon Ridge Winegrower's Association supports 20 member vineyards and wineries within the AVA.[59]
• Rogue Valley Winegrowers Association supports more than 40 wineries within the Rogue Valley.[60]
• South Willamette Wineries Association has 20 member wineries from the region encircling Eugene OR.[61]
• Southern Oregon Winery Association supports more than 150 wineries spanning 4 AVAs: Applegate Valley AVA (a sub-appellation of Rogue Valley AVA), Elkton Oregon AVA, Rogue Valley AVA, and Umpqua Valley AVA.[62]
• Umpqua Valley Wineries has 23 member wineries from the Umpqua Valley AVA.[63]
• Willamette Valley Wineries Association was created in 1986 with 11 members from Yamhill County and has grown to 215 members.[64]
• Willamette Valley Visitors Association promotes the region with their popular Oregon Wine Country website.
• Yamhill-Carlton Winegrowers Association has 64 vineyard members as of August 2016.[65]

Nancy Ponzi, of Ponzi Vineyards, a pioneer in the Oregon wine industry.

This is a list of notable operating and defunct wineries and vineyards in the state of Oregon in the United States, including those in the Southern Oregon AVA and Willamette Valley AVA. Included are wineries and vineyards owned or operated by larger wineries not based in Oregon.

• Alcoholic beverages in Oregon
• Oregon Wine Board

• Spectacular Wineries of Oregon: A Captivating Tour of Established, Estate, and Boutique Wineries, 2015, ISBN 978-0988614055
• Wine Map of the Pacific Northwest, 2015, ISBN 978-1936880133
• Explorer's Guide to Oregon Wine, 2013, ISBN 978-1581571714
• Winemakers of the Willamette Valley: Pioneering Vintners from Oregon's Wine Country,[1] 2013, ISBN 978-1609496760
• The Law of Wine A Guide to Business and Legal Issues in Oregon, 2013[2]
• Voodoo Vintners: Oregon's Astonishing Biodynamic Winegrowers, 2011, ISBN 978-0870716058
• Essential Wines and Wineries of the Pacific Northwest: A Guide to the Wine Countries of Washington, Oregon, British Columbia, and Idaho, 2010, ISBN 978-0881929669
• WineTrails of Oregon, 2009, ISBN 978-0979269813
• Oregon Eco-Friendly Wine: Leading the World in "Green" Wine, 2008, ISBN 978-9197532648
• Oregon: The Taste of Wine, 2008, ISBN 978-0882407463
• Pacific Pinot Noir: A Comprehensive Winery Guide for Consumers and Connoisseurs, 2008, ISBN 978-0520253179
• Cooking with the Wines of Oregon, 2007, ISBN 1-55285-843-X
• Grail, The: A year ambling & shambling through an Oregon vineyard in pursuit of the best pinot noir wine in the whole wild world, 2006, ISBN 978-0870710933
• At Home in the Vineyard: Cultivating a Winery, an Industry, and a Life, 2006, ISBN 978-0520256293
• Wines of the Pacific Northwest, 2006, ISBN 978-1840004199
• Oregon Wine Country, 2004, ISBN 1-4000-1367-4
• Oregon Viticulture, 2003, ISBN 978-0870715549
• A Travel Companion to the Wineries of the Pacific Northwest: Featuring the Pinot Noirs of Oregon's Willamette Valley, 2002, ISBN 0-9704154-3-5
• Boys Up North: Dick Erath and the Early Oregon Wine Makers, 1997, ISBN 978-0965608268
• Oregon Winegrape Grower's Guide, 1992, ISBN 978-0942367089
• The Wines and Wineries of America's Northwest: the Premium Wines of Oregon, Washington, and Idaho, 1986, ISBN 0-936666-03-X

• Oregon Winegrowers Association Archived August 10, 2016, at the Wayback Machine
• Oregon Wine Center Archived August 28, 2008, at the Wayback Machine
• Discover the Pacific Northwest Wineries, Breweries and Distilleries
• OLCC changes wine label laws, a 2007 article from Portland Business Journal
• Oregon Wine: Grapes of Place Archived January 7, 2014, at the Wayback Machine Documentary produced by Oregon Public Broadcasting
• TTB AVA Map