Outbox (company)

Outbox Enterprises was founded in 2011 and based in Los Angeles.[1] It offers a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. The Cirque du Soleil, a client, is also a shareholder.[2]

Outbox
IndustryEntertainment and sports, ticketing
Key people
Jean-Francoys Brousseau, Fred D. Rosen
ProductsWaiting Room

History

In 2011, Outbox and AEG created AXS, a competitor to Ticketmaster.[3] The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises.[4] After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox.[5] Outbox Enterprises was born from Outbox Technology, founded in 2005 by Jean-Francoys Brousseau.[6]

In 2015, it changed its name to OutboxAXS,[7] indicating a clash of visions between Outbox and AEG. In 2019, Outbox sold its stake in AXS to AEG.[8] In 2015, OutboxAXS also merged with the paperless ticketing system Veritix.[9]

In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.

References
  1. Morris, Chris (2010-10-11). "Ticketmaster exec to head Outbox". Variety. Retrieved 2023-02-22.
  2. "A second chance at the ticket promotion business is a global success". financialpost.
  3. Sisario, Ben (2011-08-23). "Ticketmaster Competitor to Unveil a Web Site". The New York Times. ISSN 0362-4331. Retrieved 2023-02-22.
  4. Smith, Ethan. "Ticketmaster Ex-CEO to Lead a New Rival". WSJ. Retrieved 2023-02-22.
  5. Waxman, Sharon (2012-03-07). "Fred Rosen Out as CEO of Outbox, Concert Ticketing Start-Up (Exclusive)". Retrieved 2023-02-22.
  6. "A second chance at the ticket promotion business is a global success". financialpost.
  7. "AEG's event ticket-selling service Outbox AXS is merging with Veritix". Los Angeles Times. 2015-06-11. Retrieved 2023-02-22.
  8. "AEG Confirms Buyout of Partners for Full Ownership of AXS". September 20, 2019.
  9. "AEG's event ticket-selling service Outbox AXS is merging with Veritix". Los Angeles Times. 2015-06-11. Retrieved 2023-02-22.
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