Out of Home Advertising Association of America

The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.[1]

Out of Home Advertising Association of America
AbbreviationOAAA
HeadquartersWashington, D.C.
Location
  • United States
President and CEO
Anna Bager
WebsiteOfficial website

About

The OAAA was founded in 1891,[2] as the Associated Bill Posters’ Association of the US and Canada;[3] it later changed its name first to the Outdoor Advertising Association of America[3] and then in 2019 to the Out of Home Advertising Association of America.[3]

The OAAA regulates industry member standards[4] covering both digital and static out-of-home advertising. OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations. There are five main OAAA membership categories: General, Street Furniture/Transit/Place-Based, Associate, Affiliate, and International.

OAAA's archives are located at Duke University.[5]

Award programs

OAAA annually hosts two awards programs recognizing media planning and OOH creative work. The OOH Media Plan Awards program recognizes exceptional media planning in the creation and execution of an OOH campaign.[6] The OAAA OBIE Awards celebrates the best creative OOH over several product categories and formats.[7][8]

References
  1. Fletcher, Nancy. "OOH flies high in the digital age". Retrieved 2016-03-12.
  2. "Nancy Fletcher OAAA Keynote Speech". billboardinsider.com. 19 April 2016.
  3. "History of OOH". OAAA. Retrieved May 16, 2023.
  4. "Outdoor Association Changes Guidelines". adweek.com.
  5. "Guide to the Outdoor Advertising Association of America (OAAA) Archives, 1885-2017 and undated". David M. Rubenstein Rare Book & Manuscript Library. Retrieved 2019-05-30.
  6. "DailyDOOH » Blog Archive » OAAA Extends Deadline For 2015 OOH Media Plan Awards". dailydooh.com.
  7. "Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards". adweek.com.
  8. "Ad Award Archive - ANA Educational Foundation". aef.com.
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