Oxydol

Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.

Oxydol is also the Japanese pharmacopoeial term for 3% hydrogen peroxide solution.
Oxydol
Product typeLaundry detergent
OwnerFab+Kind Co.
CountryUSA
Introduced1914 (1914)
MarketsUnited States, Canada, United Kingdom
Previous ownersP&G
Redox Brands

History

Inception and early years

It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera; as such, Oxydol sponsorship put the "soap" in "soap opera".

In the mid-1950s, the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent, Tide. As a result, the soap formula was discontinued, and Oxydol was transformed into a detergent product, with color safe bleach.

Later years

P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]

In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.

In 2021, FMCG Global Brands Limited, acquired the Oxydol brand for the United Kingdom.

References
  1. Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
  2. Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.
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