PB Max

PB Max is a discontinued candy bar made in the United States by Mars, launched in 1989[1] or 1990.[2] They were made of creamy peanut butter on top of a square-shaped whole grain cookie, enrobed in milk chocolate with crunchy round cookie pieces. [3][4][5][6]

PB Max candy bar being broken
PB Max candy bar in wrapper

The peanut butter in PB Max was sweetened with sugar and combined with hydrogenated vegetable oil to prevent separation. The label's serving suggestion was "1 piece" weighing 42 g, containing 240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.[6]

Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as piggy banks, polka band, portly ballerina, platinum blonde, penguin black-belt, pig basketball, plow boy, pure bliss, parachuting buffalo, or pink baboon — but that it in fact stood for peanut butter.[4][5]

According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter, despite $50 million in sales.[7]

Ingredients

Peanut butter (peanuts, sugar, hydrogenated vegetable oil, salt), milk chocolate (sugar, cocoa butter, milk, chocolate, soy lecithin, vanillin), partially hydrogenated vegetable oil (canola, soybean and cottonseed), oats, flour, sugar, mono and diglycerides, baking soda, high fructose corn syrup, TBHQ.[6]

See also

References
  1. Hoover, Gary; Campbell, Alta; Spain, Patrick J. (1990). Hoover's handbook: profiles of over 500 major corporations. The Reference Press. p. 349. ISBN 9781878753007.
  2. "Mars Introduces New M&M Candy". The New York Times. Associated Press. 1990-11-09.
  3. New York State Department of Taxation and Finance: TSB-A-93 (38)S
  4. PB Max Commercial.
  5. PB Max Commercial.
  6. Jason Liebig, "PB Max! – Quite a striking candy wrapper." collectingcandy.com
  7. Brenner, Joël Glenn (2008). The emperors of chocolate: inside the secret world of Hershey and Mars. Broadway Books. p. 39. ISBN 978-1439571552.
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