Pams (company)
Pams (previously Pam's) is a New Zealand company, owned by Foodstuffs,[1] which also owns the New World, Pak'n Save and Four Square supermarket chains. Pams sources and brands a wide range of supermarket goods as a house brand.
| Type | Private label[1] |
|---|---|
| Industry | Food |
| Founded | 1937; 86 years ago |
| Headquarters | New Zealand |
Area served | New Zealand |
| Products | Groceries |
| Parent | Foodstuffs |
| Website | pams.co.nz |
History
Pam's former logo
Pams was launched through Four Square in 1937. Its first goods were baking powder and custard powder. It was originally going to be named "Pep" or "Presto", but both names were rejected. The name "Pep" was rejected as it was already taken by Kellogg's.[2]
In 2000, celebrity chef Jamie Oliver signed up on advertisements for Pam's, with the company also sponsoring Oliver's television show Oliver's Twist.[3]
In 2017, Foodstuffs silently released a new brand called "Pams Finest".
References
- Chan, Karen (8 December 2005). "Private approach pays off". The New Zealand Herald. Retrieved 29 January 2010.
- Adams, Josie (14 July 2019). "Who is Pam? The truth about the people who put their names on your food". The Spinoff. Retrieved 17 May 2023.
- "Pam's happy to serve up big helpings of Oliver". The New Zealand Herald. 5 September 2002. Retrieved 29 January 2010.
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