Parse.ly

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.[1]

Parse.ly
Type of businessPrivate
Type of site
Web analytics
Available inEnglish
FoundedNew York City, New York, U.S.
Headquarters
New York City, New York
,
United States
Area servedWorldwide
Founder(s)Sachin Kamdar
Andrew Montalenti
Key peopleSachin Kamdar
Andrew Montalenti
Employees70
ParentAutomattic
URLwww.parse.ly
LaunchedDecember, 2009
Current statusActive

Overview

Parse.ly is a content optimization platform for online publishers.[2] Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.[3] In addition to providing site analytics, Dash can show users what topics are resonating with people across the web through their webwide trends interface.

Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.[4]

Funding

In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.[5]

In February 2021, Parse.ly was acquired by Automattic. The financial terms of the acquisition were not disclosed.[6]

References
  1. Sachin Kamdar (24 January 2012). "Hello Publishers, Meet Dash". parse.ly blog. Retrieved 31 January 2012.
  2. "Parse.ly Press". parsely.com. Parse.ly. Retrieved 31 January 2012.
  3. Jennifer Zaino (24 January 2012). "Parse.ly Brings A Dash of Semantics To Online Publishers". semanticweb.com. MediaBistro. Archived from the original on 30 January 2012. Retrieved 31 January 2012.
  4. Dana Oshiro (11 November 2009). "Parse.ly Adapts to Interests: The Pro Blogger's Feed Reader". readwriteweb.com. ReadWriteWeb. Retrieved 31 January 2012.
  5. Sarah Perez (3 January 2012). "Parse.ly Will Launch Its Pageview-Generating Machine Called "Dash" This Month". techcrunch.com. Techcrunch. Retrieved 31 January 2012.
  6. "WordPress parent company Automattic acquires Parse.ly". TechCrunch. 8 February 2021. Retrieved 2021-05-29.
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