Partnership for a Healthier America

Through the Veggies Early & Often campaign, PHA partners with early childhood educators, baby food manufacturers, and other key stakeholders to disrupt the marketplace and create healthier options to help parents raise lifelong veggie lovers.

Through the COVID-19 Fresh Food Fund, PHA works with partners to fulfill a critical short-term emergency need for food, build healthy habits, and utilize data to bridge affordable access to fresh and healthy food, improving health equity. Since the program deployed in May 2020, PHA has provided communities in Colorado and New York with over 2 million servings of fresh fruits and vegetables.

Through Healthy Hunger Relief partners, PHA works with food banks to increase access to nutritious foods for populations in need that are disproportionately affected by obesity, diabetes, and other chronic diet-related diseases. PHA Healthy Hunger Relief partners are committed to addressing hunger, malnutrition, and chronic disease by increasing the supply of healthier options and fostering their demand. PHA's 28 food bank partners reach more than 7 million food insecure individuals across 19 states and have increased the amount of healthy food distributed by 115 million pounds, while eliminating 19 million pounds of junk/snack food from their inventories.

PHA's distributor and retail partners are improving the supply chain so that better for-you foods and beverages are available wherever people are. PHA's convenience store partners have more than 2,500 locations across 39 states, and 75% of those locations are in food-scarce neighborhoods. PHA works with these stores to not only increase the accessibility of healthier items, but to also actively promote their consumption through marketing, strategic placement throughout the store, and pricing that is competitive with less healthy alternatives.

FNV (Fruits 'N Veggies) is a celebrity driven campaign that encourages Americans to eat more fruits and vegetables. Celebrities like Cam Newton, Steph and Ayesha Curry, Cindy Crawford, Rob Gronkowski, and others are supporters of the campaign. The campaign started in 2015 and has expanded to states and cities across the country, including as part of SNAP-Ed public awareness campaigns in North Carolina, Tennessee, and Wisconsin.

Drink Up, was a PHA campaign that encouraged Americans to drink more water. The campaign was a proven driver of water consumption and contributed to water becoming the most popular beverage in the US in 2016.[4]

Let’s Move! was a comprehensive initiative, launched by former First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation. PHA's current work builds on the Let's Move! initiative by bringing together public, private and nonprofit leaders to broker meaningful commitments and develop strategies that help ensure every child has the opportunity to grow up at a healthy weight.

Healthier Campus Initiative

PHA partnered with colleges and universities across the nation to create campus environments that encouraged and supported greater physical activity and healthier eating habits.