Peter Alexander (fashion designer)

Peter Alexander (born 1965) is an Australian fashion designer known for pyjamas, loungewear and giftware.

Early life

Peter Alexander was born in 1965[1] in South Africa and then moved to Australia shortly afterwards when he was a baby.

Alexander worked from his mother's dining room table during the early days of the Peter Alexander brand.[2] He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone.[3]

Peter Alexander the brand

In 2000, Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group.[4] After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.

Peter also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.[5]

Personal life

Alexander lives in Melbourne.[6] He is also a sessional lecturer in fashion marketing at RMIT.[7] He is Jewish.[8]

See also
  • Just Group - parent company of Peter Alexander Sleepwear

References
  1. Rocca, Jane (15 May 2016). "What I know about women". Daily Life. Archived from the original on 11 March 2018. Retrieved 28 June 2017.
  2. Dadson, Manika (13 September 2014). "Alert to pyjama possibilities". The Examiner. Australian Community Media.
  3. Saccotelli, Luisa (3 October 2004). "Pyjamas make the man". Australian Broadcasting Corporation. Archived from the original on 22 February 2014.
  4. Waters, Cara (7 March 2016). "Peter Alexander on how to sell your business with no regrets". The Sydney Morning Herald. Nine Entertainment Co.
  5. "Peter Alexander". Saxton Speakers. Retrieved 16 December 2019.
  6. Davis, Kerrie (10 May 2011). "My Love: Pyjama king Peter Alexander". North Side. Where I Live. Archived from the original on 24 June 2011. Retrieved 27 December 2011.
  7. "Alexander, Peter". cyberfibres. RMIT University. Archived from the original on 22 August 2011. Retrieved 27 December 2011.
  8. Pidgeon, Emily (8 September 2016). "Half of Hollywood loves to snuggle up at bedtime with Peter Alexander". The Weekly Review. Archived from the original on 1 April 2018. Retrieved 31 March 2018.
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