Peter Pan (peanut butter)

Peter Pan is an American brand of peanut butter that is marketed by Post Consumer Brands, part of Post Holdings, and is named after the J. M. Barrie character. The product was introduced by Swift & Company (originally through their "Derby Foods" subsidiary) in 1920 under the name "E. K. Pond" and renamed in 1928.

Peter Pan
Product typePeanut butter
OwnerPost Holdings
Produced byPost Consumer Brands
CountryUnited States
Introduced1928 (1928)[1]
Previous ownersConagra Brands (1988–2021)
Beatrice/Hunt–Wesson (1984–1988)
Swift & Company (1928–1984)[2]
Websitewww.peterpanpb.com

History
1944 newspaper ad for the product.

Joseph L. Rosefield patented in 1921[3] a nonseparating, partially hydrogenated peanut oil peanut butter and licensed his patent to Derby Foods, a subsidiary of Swift & Company.[4][5][6][7][8]

Originally packaged in a tin can with a turn key and reclosable lid, the product's packaging was changed to glass jars because of metal shortages during World War II. In 1988, Peter Pan was the first brand of peanut butter to be sold in plastic jars.[9][10]

The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.

Past spokesmen for Peter Pan have included actor Sterling Holloway,[11] actor Mark Linn-Baker,[12] comedian Alan Sues,[13] and game show host Art James.[14]

In late August 2007, it was announced that Disney's version of the Peter Pan character would become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2009. This would not be the first time: in the mid-1950s, when Peter Pan cosponsored ABC's Disneyland TV series, Tinker Bell often appeared in their ads during the program.

In earlier versions of the product, Peter Pan was clearly pictured as a woman in a Peter Pan costume, rather than as a boy.[15]

Peter Pan Peanut Butter is currently sold in 10 varieties:[16] Creamy Original, Crunchy Original, Creamy Whipped, Creamy Honey Roast, Crunchy Honey Roast, Natural Creamy, Natural Creamy Honey Roast, Original Almond Butter, Vanilla Roast Almond Butter, and Honey Roast Almond Butter.

On December 8, 2020, Conagra announced that it would sell the Peter Pan brand to Post Holdings.[17] The transaction was completed on January 25, 2021.[18]

Incidents
Recalled jar of Peter Pan with "2111" product code

Say When!! incident

During a 1964 episode of the NBC game show Say When!!, host Art James performed a commercial for Peter Pan, during which he unintentionally broke the glass jar he used as a prop. Before air time, James did a series of run-throughs, dropping a table knife into the near-empty Peter Pan jar, each time without incident. But when he did the actual commercial live on the air, the knife broke out the bottom of the jar and fell through onto his podium. Amid scattered laughter from the audience, James continued the spot as the bottom part of the jar came "unglued" from the peanut butter. At the end of the commercial, James finally lost his composure and stated that "It's great peanut butter; the jar is something else."[19] The incident has been replayed on many TV blooper specials through the years.

Recall

In February and March 2007, Peter Pan and some Great Value (Walmart's store brand) peanut butters were linked to 425 cases of salmonellosis across the United States.[20] Centers for Disease Control and Prevention officials believe this is the first Salmonella outbreak involving peanut butter to occur in the United States.

The Recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111".[21] The recall included all ConAgra-produced peanut butter sold in the United States since October 2004.[22] Peter Pan products returned to stores in late August 2007.[23]

During the January 2009 Peanut Butter recall, the Peanut Corporation of America recalled 21 lots of peanut butter from their plant in Blakely, Georgia, over the possibility of Salmonella contamination.[24] Although this initially caused concern among consumers, Peter Pan has confirmed that no ingredients used to make its peanut butter have come from any location operated by Peanut Corporation of America.[25]

References
  1. "A Chunky History of Peanut Butter". The New Yorker. 28 November 2012. Retrieved 17 April 2023.
  2. Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. p. 131. ISBN 9780252025532.
  3. Wheeling, Kate; Moon, Emily. "A Brief History of Peanut Butter". Smithsonian Magazine. Retrieved 17 April 2023.
  4. Smith, Andrew F. (2002). Peanuts: The Illustrious History of the Goober Pea. University of Illinois Press. ISBN 0-252-02553-9.
  5. Krampner, Jon (2014). Skippy: He Made His First Jar of Peanut Butter in His Garage. doi:10.7312/columbia/9780231162333.001.0001. ISBN 9780231162333. Retrieved 17 April 2023. {{cite book}}: |website= ignored (help)
  6. Krampner, Jon (2014). Appendix Two Peanut Butter Time Line. doi:10.7312/columbia/9780231162333.001.0001. ISBN 9780231162333. Retrieved 17 April 2023. {{cite book}}: |website= ignored (help)
  7. "E. K. Pond Company, est. 1870". Made-in-Chicago Museum. 12 August 2015. Retrieved 17 April 2023.
  8. Krampner, Jon (31 January 2012). "Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food". degruyter. doi:10.7312/kram16232-005. Retrieved 17 April 2023.
  9. "Frequently Asked Questions". PeterPanPB.com. Archived from the original on 2013-06-06. Retrieved 2013-06-04.
  10. "Video". www.youtube.com. Retrieved 2020-11-03.
  11. "VINTAGE 1950's PETER PAN PEANUT BUTTER - VOICED BY THE GREAT STERLING HOLLOWAY - YouTube". www.youtube.com. Archived from the original on 2021-12-13.
  12. "Mark Linn-Baker Peter Pan peanut butter ad # 4 - YouTube". www.youtube.com. Archived from the original on 2021-12-13.
  13. "1972 Peter Pan Peanut Butter Commercial with Alan Sues". www.youtube.com. Archived from the original on 2011-02-08. Retrieved 2020-11-03.
  14. "Say When!! clip (Peter Pan blooper), 1964 - YouTube". www.youtube.com.
  15. The New York Public Library Literature Companion. Free Press. 2001. ISBN 9781439137215.
  16. "Types of Peter Pan Peanut Butter Spreads".
  17. Barr, Diana (8 December 2020). "Post Holdings to buy Peter Pan peanut butter brand". www.bizjournals.com. Retrieved 23 December 2020.
  18. "Post Holdings and Conagra Brands Announce Completion of Acquisition of Peter Pan® Peanut Butter Brand by Post Holdings". GlobeNewswire News Room. 25 January 2021. Retrieved 10 February 2021.
  19. YouTube Video of Art James blooper.
  20. "Key Moments in Peanut Butter History via Jon Krampner's 'Creamy and Crunchy'". Blog. Columbia University Press. 14 December 2012. Retrieved 17 April 2023.
  21. Funk, Josh (2007-02-15). "Peanut butter recalled over salmonella". The Washington Post. Associated Press. Retrieved 2007-02-15.
  22. none (2007-03-12). "Peanut butter recall widens". Reuters. Archived from the original on 2007-03-14. Retrieved 2007-03-12.
  23. "Peter Pan Peanut Butter to Return to Shelves". KUTV: CBS News. Archived from the original on 2007-09-26.
  24. Santo, Michael (January 19, 2009). "Peanut Butter Recall 2009 Continues to Escalate". HULIQ.
  25. "Peter Pan Peanut Butter Is NOT AFFECTED by the Salmonella Peanut Butter Recall". Archived from the original on April 17, 2009.
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