Phil Hettema

In January 1987, Hettema joined the six-person team at MCA Planning and Development, Universal Parks & Resorts' research and development division that was later renamed Universal Creative.[1][2] He joined as a line producer for an upcoming show at Universal Studios Hollywood; however, on his first day he was told the existing script was discarded and he would be required to start fresh. During the development of a show themed to the Rambo film series, Hettema was informed the show's theme would be changed to Miami Vice. This left Hettema and his team less than four and a half months to develop the Miami Vice Action Spectacular, prior to opening on July 4, 1987.[1]

Hettema's next project was to help design Back to the Future: The Ride, which was originally set to debut at Universal Studios Hollywood.[1] Steven Spielberg tasked Universal Creative and the Totally Fun Company create a simulator ride concept based around Back to the Future. The project was an attempt to better George Lucas' Star Tours that had recently opened at Disneyland. However, Walt Disney Parks & Resorts were building Disney-MGM Studios, a studio tour-themed park, something Universal had previously envisioned for the Florida area. As a result, plans to develop Universal Studios Florida were revived and Back to the Future: The Ride opened in 1991 at the park.[3]

Not long after the opening, planning began for a second theme park at the Florida site. Hettema worked on the initial concepts of Cartoon World, a park to feature DC Comics, Dr. Seuss and Warner Bros.-themed attractions.[1] With the successful release of Jurassic Park, and unsuccessful negotiations with Warner Bros., the designers had to rethink the concept of the park.[4] Islands of Adventure was subsequently developed featuring the intellectual properties of Dr. Seuss, Jurassic Park, Marvel Comics, Jay Ward Productions and Paramount Pictures. While Hettema oversaw much of the park's design, he is credited with helping to invent the ride systems for The Amazing Adventures of Spider-Man and The Cat in the Hat.[5][6]

As the development of Islands of Adventure was wrapping up, Universal Creative employees began developing concepts for Universal Studios Japan and the Men in Black: Alien Attack attraction for Universal Studios Florida. Hettema headed up both projects.[2][7] The Men in Black design team initially intended to utilise the Spider-Man ride system; however, when shooting tests were performed on the ride, the vast motion of the vehicles made it impossible for riders to achieve a reasonable score. As a result, The Cat in the Hat system was selected for Men in Black: Alien Attack.[7][8] A patent relevant to the attraction's technology cites Hettema as an inventor.[6]

Before finishing up with Universal Creative, Hettema is credited with working on Backdraft, Jurassic Park: The Ride and T2 3-D: Battle Across Time.[9] He was also part of the team that made the first pitch to Warner Bros. for the rights to Harry Potter in amusement parks. As part of their proposal, a stage show was devised consisting of live actors and a variety of special effects. In other Universal Creative planning meetings, Hettema voted against the company obtaining the theme park rights for The Lord of the Rings.[1] Hettema left Universal Creative in 2001.[2]

Before forming his own company in 2002, Hettema worked on a project in Jordan for Abdullah II of Jordan as Phil Hettema and Associates.[1] From 2002 through to 2006, the team developed concepts for the Saraya Aqaba development in Aqaba.[10] Phil Hettema and Associates ultimately became The Hettema Group.[1]

The Hettema Group subsequently worked on projects including Dragons Wild Shooting at Lotte World, High Roller in Las Vegas, and the One World Observatory in New York City.[11][12][13][14][15] The Hettema Group has also worked for Universal Creative, reimagining the original Jurassic Park ride for Universal Studios Singapore where Jurassic Park Rapids Adventure was subsequently opened.[16]