Phiten

The Company Phiten, headquartered in Nakagyo-ku, Kyoto, Japan, sells quasi-drugs, cosmetics, hair care products, sports-related products, health foods, and health goods.

Phiten
Founded4 October 1983
FounderYoshihiro Hirata, President and Representative Director
Headquarters678 Tearimizu-cho, Nishikikoji kado, Karasuma-dori, Nakagyo-ku, Kyoto, Japan 604-8152
ProductsManufacture and sale of sports, health and beauty products
Revenue14,610 million yen (fiscal 2008)
Number of employees
680
Websitewww.phiten.com/english/, phitensg.com

Over View

AQUA TITAN/AQUA-TITANIUM products worn as necklaces (such as RAKUWA Neck) are well known and used by many famous athletes. Some of the athletes who have made endorsement agreements with Phiten are Yuzuru Hanyu,[1][2] Hideki Matsuyama,[3]Tomoaki Kanemoto, Yoshio Itoi, Yoshihiro Maru, Tetsuto Yamada, Daichi Osera, Katsuya Kakunaka, Sora Matsushima, Hina Hayata and Hikari Fujita.[4] Athletes who have signed agreements with Phiten in the past include Daisuke Matsuzaka, Yu Darvish, Yukari Baba, Shintaro Fujinami, Yasuyuki Kataoka, Toshiaki Imae, Yuki Saito, Kengo Nakamura, TTsuyoshi Shinjo, Shinnosuke Abe, Shingo Katayama, Randy Johnson, Paula Radcliffe and Naoko Takahashi.

The company makes endorsement agreements exclusively with athletes who need and enjoy Phiten products.[5]

The company also develops and sells sportswear, although the variety and production numbers are very small. The company is also involved in the development of health food products with functional claims.[6]

In 2007, it became the first Japanese company to sign the MLB/Major League Baseball Authentication Program.[7]

Aqua Metal

Water-soluble metal technology, which disperses metals in water at the nano level, is unique to Phiten, and in addition to AQUA TITAN/AQUA-TITANIUM, AQUA GOLD/AQUA SILVER and other water-soluble metals have been produced.

However, there is still a lack of scientific evidence to support the efficacy of AQUA TITAN/AQUA-TITANIUM, and there has been criticism that AQUA TITAN/AQUA-TITANIUM is nothing more than a placebo effect or a pseudo-science. In 2009, Biomarker Science, Inc. published the results of experiments conducted by Kyoto Prefectural University of Medicine, Kyoto Prefectural University, University of California, Los Angeles/UCLA and Professor Martin Corte at Technical University of Braunschweig,[8] which showed that AQUA TITAN/AQUA-TITANIUM material had a certain relaxing effect. In 2013, Professor Toshikazu Yoshikawa of Kyoto Prefectural University of Medicine, who has supported AQUA TITAN/AQUA-TITANIUM research, published a hypothesis that AQUA TITAN/AQUA-TITANIUM may have a balancing effect on the autonomic nervous system.[9] The company's founder, Yoshihiro Hirata, is also responsible for the crystal ring boom.

See also

Japan Beach Volleyball Federation (sponsors of the JBV Tour)

Notes
  1. "Phiten Co., Ltd. "Phiten x Yuzuru Hanyu advisory agreement" (PDF). Retrieved 30 August 2021" (PDF).
  2. "Phiten Co., Ltd. "History of Yuzuru Hanyu and Phiten". Retrieved 30 August 2021".
  3. "Phiten Co., Ltd. "We have started to sell three products supervised and used by Hideki Matsuyama". Retrieved 30 August 2021".
  4. "Phiten Co., Ltd. "Phiten Contract Athletes". Retrieved 30 August 2021".
  5. ""Hanshin Tigers Kanemoto, the first player in Japanese professional baseball to sign a contract". Retrieved 12 March 2015".
  6. ""Phiten Memorandum (G609)"".
  7. ""Reliability of the first Japanese company to be recognized by the US MLB". Retrieved 12 March 2015".
  8. "Biomarker Science, Inc. "Towards a scientific understanding of processed (aqua) titanium materials". Retrieved 8 July 2010".
  9. ""The relationship between AQUA TITAN™/AQUA-TITANIUM™ and stress examined through human experiments". Retrieved 12 March 2015".
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