Phoenix Beverages

Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island and is exported to Europe, Australia, Reunion Island, Madagascar, etc. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius.[3] They have three plants in Mauritius, PhoenixBev Brewery Plant, PhoenixBev Carbonated Soft Drinks Plant and PhoenixBev Stills Plant. They also have a plant in Reunion Island known as Edena Boissons.

This article is about the brewery in Mauritius. For the defunct brewery in the United Kingdom, see Phoenix Brewery.
Phoenix Beverages Group
FormerlyMauritius Breweries Ltd (MBL)
TypePublic
SEM: MBL[1]
IndustryBeverage
Predecessor
  • Phoenix Camp Minerals Limited (PCM),
  • Mauritius Breweries Ltd (MBL)
Founded9 September 1960
HeadquartersPont Fer,
Vacoas-Phoenix
,
Mauritius
Area served
Mauritius
Key people
Bernard Theys
(CEO)
Arnaud Lagesse
(Chairman)
Products
  • Beers (Phoenix, Blue Marlin, Gister),
  • wines and spirits,
  • soft drinks (Eski, Coca-Cola, Sprite, Pearona, Cidona...),
  • table water (Crystal)
Production output
1.2 million hectolitres of alcoholic and non alcoholic drinks
Total assetsIncrease Rs 3,202 billion
Number of employees
1,168 (2015)[2]
Subsidiaries
  • Phoenix Beverages Overseas Ltd,
  • The (Mauritius) Glass Gallery Ltd,
  • Phoenix Réunion SARL
Websitewww.phoenixbeveragesgroup.mu

Corporate history
  • 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
  • 1953 - Signature of their bottling agreement with Coca-Cola
  • 1960 - Creation of Mauritius Breweries Ltd (MBL)
  • 1963 - Inauguration of brewery
  • 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
  • 1993 - MBL is listed on the Stock Exchange of Mauritius
  • 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
  • 2008 - Fusion of PBL and PCM
  • 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
  • 2015 - Signature of bottling agreement with Schweppes International for Orangina
  • 2016 - Acquisition of Edena SA (incorporated in Réunion Island)
  • 2021 - Change of name of Koté Vins & Spirits to PhoenixBev Wines & Spirits
  • 2021 - Launch of PhoenixEarth Initiative
  • 2022 - Setting up of Manawa Craft Brewery Plant in Phoenix
  • 2022 - The company starts to take steps to reduce its carbon footprint.[4] Switches to green energy.[2]

Products

Product history
  • 1931 - Launch of Phoenix Camp Minerals: Sparkling Aerated Water
  • 1956 - Launch of Fanta
  • 1963 - Launch of Phoenix beer
  • 1964 - Launch of Stella Pils beer
  • 1965 - Launch of Sprite soft-drink
  • 1975 - Launch of Guinness stout
  • 1976 - Launch of Crystal table water
  • 1979 - Launch of Pearona
  • 1986 - Launch of Diet Coke
  • 1988 - Launch of Malta Guinness
  • 1989 - Launch of Blue Marlin beer
  • 1990 - Launch of Appletiser
  • 2005 - Launch of Phoenix Special Brew beer
  • 2008 - Launch of Phoenix Fresh beer
  • 2014 - Acquisition of Eski soft-drink brand
  • 2015 - Launch of GR8 wine
  • 2016 - Launch of Gister Premium beer
  • 2017 - Launch of Fuze Tea
  • 2017 - Launch of 5Alive Pulpy juice
  • 2020 - Relaunch of Cidona
  • 2022 - Launch of Manawa craft beer

Phoenix Beer
A bottle of Phoenix

Phoenix Beer began production in 1963. It has an ABV of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.

Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.

Awards
BrandYearAwardRankNotes
Stella Pils1976Brewex – UKGold Medal
1989Monde SelectionGold Medal
1997Australian International Beer AwardsSilver Award
2009Monde SelectionGold MedalStella Pils 330ml
Phoenix Beer1981Monde selectionGold Medal
1983Brewex – UKGold Medal
1997Australian International Beer AwardsSilver Award
2001Australian International Beer AwardsGold Award
2003Monde SelectionGold MedalPhoenix Beer 330ml
2006Monde SelectionSilver MedalPhoenix Beer 330ml
2007Monde SelectionGrand Gold MedalPhoenix Beer 330ml
2008Monde SelectionGold MedalPhoenix Beer 330ml
Monde SelectionSilverPhoenix Beer Can
2009Monde SelectionGold MedalPhoenix Beer 650ml
Monde SelectionSilverPhoenix Beer Can
Monde SelectionGold Medal + High International Quality Trophy 2009Phoenix Beer 330ml
2010Monde SelectionGold MedalPhoenix Beer 650ml
Monde SelectionGold MedalPhoenix Beer Can 330ml
Monde SelectionGold MedalPhoenix Beer 330ml
Monde SelectionGold MedalPhoenix Special Brew 330ml
Monde SelectionGold MedalPhoenix Fresh 330ml
2011Monde SelectionGold Medal + International High Quality Trophy 2011Phoenix Beer 650ml
Monde SelectionGold MedalPhoenix Beer 330ml
2012Monde SelectionGold MedalPhoenix Beer 650ml
Monde SelectionGold Medal + International High Quality Trophy 2012Phoenix Beer 330ml
2013Monde SelectionGold MedalPhoenix Beer 650ml
Monde SelectionGold MedalPhoenix Beer 330ml
2014Monde SelectionGold Medal + International High Quality Trophy 2014Phoenix Beer 650ml
Monde SelectionGold MedalPhoenix Beer bottle 330ml
Monde SelectionGold MedalPhoenix Beer can 330ml
Blue Marlin1992Monde SelectionGold Medal
1997Australian International Beer AwardsSilver Award
2001Australian International Beer AwardsSilver Award
2003Monde SelectionBronze MedalBlue Marlin 330ml
2006Monde SelectionSilver MedalBlue Marlin 330ml
2007Monde SelectionGrand Gold MedalBlue Marlin 330ml
2009Monde SelectionSilver MedalBlue Marlin Premium Beer Can
2013Monde SelectionGold MedalBlue Marlin Premium Beer 330ml
Guinness2011Monde SelectionGold MedalGuinness Foreign Extra Stout
Phoenix Cider2011Monde SelectionGold MedalPhoenix Cider Apple non-alcoholic Cans

See also

References
  1. "Company Snapshot Information - Code". Stock Exchange of Mauritius. Retrieved 22 December 2015.
  2. "2015 Annual Report" (PDF). Phoenix Beverages Ltd. Archived from the original (PDF) on 22 December 2015. Retrieved 20 December 2015.
  3. "The Stock Exchange of Mauritius". The Stock Exchange of Mauritius. Retrieved 2012-07-11.
  4. "Sustainable development: Phoenix Beverages takes action – Mauritius News". mauritiushindinews.com. Retrieved 2022-09-26.
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