Physique 57

Physique 57 is a global fitness and media company headquartered in New York City with studios and proprietary and third party digital platforms. It has corporate-owned and franchised studios in the US, the United Arab Emirates, India and Thailand.[1][2][3][4] [5]

Physique 57
IndustryFitness
Founded2006
FoundersJennifer Maanavi & Tanya Becker
Headquarters
New York City
WebsitePhysique57.com

Founded by Jennifer Vaughan Maanavi and Tanya Becker in 2006,[6][7] the company, was named No. 377 in Inc. Magazine's list of the 500 fastest growing companies in America in 2010.[8] In 2021, Physique 57 was named a top 20 fitness app by Good Housekeeping.[9]

Celebrity clients

Celebrity clients include Kelly Ripa, Sarah Jessica Parker,[10][11] Alessandra Ambrosio,[12] Erin Andrews, Emmy Rossum,[13] Demi Moore, Chrissy Teigen,[14] Parker Posey, Norma Kamali[15][16] and Mary Louise Parker among many others.[17][18]

History

Physique 57 is a fitness brand, franchisor, barre content developer and distributor. Its co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street professional. In 2005, Maanavi partnered with Tanya Becker, one of the foremost instructors of the Lotte Berk Method (a fitness studio that offered the eponymous technique created in the 1950s by a former ballet dancer) to launch Physique 57.[19][20] In 2021, the company launched an 80-hour virtual barre certification program.

Expansion

In February 2006, Physique 57 began at 24 W. 57th Street in New York City, United States. Its Bridgehampton outpost opened in Lotte Berk's former space at 264 Butter Lane Barn. In the fall of 2007, the Spring Street location opened in Soho's historic Butterick building.

In June 2010, Physique 57 Beverly Hills launched its studio. In August 2011, it opened its third Manhattan studio on the Upper West Side, in the Ansonia.

In the summer of 2013, Physique 57 opened its first international studio in Dubai. In 2014, it opened its second international studio in Bangkok and in 2015, opened another international studio in Dubai.

In January 2016, Physique 57 opened its fourth Manhattan studio in the Financial District. In 2017, Bangkok opened two more locations. In 2018, the Mumbai studio launched and in 2019, the company launched the US Franchise Program and Virtual Studio named Physique LIVE. In 2021, their first Midwest studio opened in Carmel, Indiana.

Partnerships

Physique 57 partnered with Biore Skincare in 2010[21] and with Fitbit in 2019.[22] It has also partnered with One&Only Ocean Club[23] and in 2021 with FlexIt.[24]

It had also partnered with Plus One (2012), Canyon Ranch (2010), QVC (2012-2014), and Apptiv (2020).[25][26]

References
  1. "Gym from Home: How workout-at-home has become a pandemic fitness trend". Retrieved 4 July 2021.
  2. "From Figurerobics to Pilatesology: The 7 Best Online Workouts".
  3. "Now Working Moms Can Workout at a Gym Online". ABC News.
  4. "Pilates Devotee Finds Cardio at the Ballet Barre".
  5. "Beginner barre workout at Physique 57 in Beverly Hills". Los Angeles Times. 11 April 2014.
  6. "Yahoo Finance Breakouts presents Jennifer Maanavi, Physique57 Founder & CEO". Retrieved 29 May 2019.
  7. "How Physique 57's Founders Help Women Be Their Best Selves". 23 December 2016. Retrieved 23 December 2016.
  8. Inc Magazine's Inc. 500.
  9. "The 20 Best Workout Apps You Should Download in 2021". Retrieved 29 December 2020.
  10. "Kelly Ripa Fitness & Diet Trends: SoulCycle". 29 March 2016.
  11. "I tried the 2-week fitness program Kelly Ripa and Chrissy Teigen swear by - and my stomach has never been more toned". Business Insider.
  12. "The beautiful Alessandra Ambrosio dishes to E! News on how Physique 57 helped her get in shape for the Victoria's Secret Fashion Show". Facebook.
  13. "Emmy Rossum's Hot-Body Secrets". 15 February 2013.
  14. "Chrissy Teigen Shares Her Misadventure With Spin Class". 12 May 2014.
  15. "6 things fashion designer Norma Kamali does to look this good at 74".
  16. Shapiro, Bee (2 February 2021). "Norma Kamali's Skin Care & Aging Secrets". The New York Times.
  17. "GET IN LINE: RAISING THE BARRE". June 2018.
  18. "The A-lister's love handle fix". 12 August 2013.
  19. "Meet Jennifer Maanavi of Physique 57 in Beverly Hills". Retrieved May 23, 2017.
  20. "Tanya Becker – Physique 57". 7 December 2020.
  21. "Wipe down and tone up with Bioré® Skincare and Physique 57".
  22. "5 unmissable Fitbit Premium features we can't live without".
  23. "Physique 57 & One & Only Ocean Club".
  24. "I tried the FlexIt app that brings a virtual personal trainer to your living room".
  25. "New Barre Category Available Now!".
  26. "Physique 57® Opens Third New York City Fitness Studio Location On The Upper West Side".
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