Pinkwashing

Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.

Look up pinkwashing in Wiktionary, the free dictionary.

Pinkwashing may refer to:

• Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
• Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative