Ex.co

EX.CO is a Disney-backed,[2] publisher-first video technology platform.[3] It is used by publishers to monetize video content on websites and to add interactive and media elements intended for a particular user base.

EX.CO
FormerlyPlaybuzz
Founded2012
FoundersTom Pachys, Shaul Olmert, Shachar Orren
Headquarters
New York City
Key people
Tom Pachys, CEO[1]
Shachar Orren, CMO
Maya Szutan-Azoulay, COO
Yaniv Lubinski, CFO
Oren Regev, Chief Product Officer
Efrat Zohar Reisman, Chief People Officer
Websiteex.co

History

EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the cofounder of Whimado.

Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[4]

In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[5][6] This brought Playbuzz's total funding to $66 million.[7]

In November 2019, Playbuzz changed its company name to EX.CO.[8]

Acquisitions

In 2021, EX.CO acquired video monetization technology company Cedato.[9]

In 2022, the company announced the acquisition of the machine-learning company Bibblio [10]

Products

EX.CO provides website development tools centered around interactive elements.

EX.CO also works with e-commerce businesses for website building, and modification of existing sites.[11]

See also

References
  1. "Playbuzz CEO Shaul Olmert to Step Down". Calcalist. Retrieved 31 December 2019.
  2. Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
  3. Johnson, Lynne d. "Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys". AdMonsters. Retrieved 2 May 2023.
  4. Kosoff, Maya (10 October 2014). "A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed". The Business Insider. Retrieved 16 February 2015.
  5. Shead, Sam (27 September 2017). "Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'". The Business Insider. Retrieved 27 November 2017.
  6. Marshall, Jack (27 September 2017). "Disney-backed Playbuzz raises $35 million to grow content creation platform". MarketWatch. Retrieved 27 November 2017.
  7. Ellingson, Annlee (27 September 2017). "Disney invests more in accelerator graduate Playbuzz". L.A. Biz. Retrieved 27 November 2017.
  8. Ha, Anthony (18 November 2019). "Playbuzz becomes Ex.co and expands its content marketing platform". Tech Crunch. Retrieved 27 February 2020.
  9. Ha, Anthony. "EX.CO acquires video adtech company Cedato". TechCrunch. Retrieved 29 April 2022.
  10. "EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses". Martech Series. Retrieved 29 April 2022.
  11. Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
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