Playmation

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.

Playmation
Playmation Logo
Playmation Logo
TypeSmart toy
CompanyDisney
CountryUnited States

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]

It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold.[4]

See also

References
  1. Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Archived from the original on 27 September 2015. Retrieved 6 November 2015.
  2. Julia Boorstin (2 June 2015). "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
  3. John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.
  4. https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143%7CDisney%5B%5D Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.