Podesta Baldocchi

Podesta Baldocchi (Podesta[1] & Baldocchi[2]) is one of the oldest operating florists in San Francisco, founded in 1871.[3][4]

Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.[5][6][7][8][9][10]

In September 1999, Podesta Baldocchi was sold to Fort Lauderdale-based Gerald Stevens Inc., which operates a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.[4]

In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi, as an online business.[11][12] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business.

References
  1. "Amedeo Podesta Obituary (1922 - 2016) - San Francisco, CA". Legacy.com. San Francisco Chronicle.
  2. "ABOUT US". Baldocchi & Daughters: Florals. Retrieved 18 July 2023.
  3. Jossey-Bass Publishers (1 December 2009). The Jossey-Bass Reader on Nonprofit and Public Leadership. John Wiley and Sons. pp. 349–. ISBN 978-0-470-54237-8.
  4. "Venerable S.F. florist Podesta Baldocchi sold". sfgate.com. September 8, 1999. Retrieved 18 July 2023.
  5. Katalin Makkai (21 August 2013). Vertigo. Routledge. pp. 174–. ISBN 978-1-136-23131-5.
  6. "Podesta & Baldocchi". flickr. 25 October 2012. Retrieved 18 July 2023.
  7. "Podesta Baldocchi - San Francisco, California". OldPostcards .com. Retrieved 18 July 2023.
  8. "Podesta Baldocchi". Getty Images. 1994. Retrieved 18 July 2023.
  9. Stein, Ruthe (19 October 1996). "`Vertigo' Reality - A guide to the real and imaginary San Francisco landmarks of Hitchcock's film". SFGATE. Retrieved 18 July 2023.
  10. Lady Eve. "A Month of Vertigo". Lady Eve's Reel Life. Retrieved 18 July 2023.
  11. "San Francisco: 7 Films Showcasing the City". Spotlight on Film. 27 March 2023. Retrieved 18 July 2023.
  12. Florists, Society of American (2004). Floral Management. Society of American Florists. p. 115. Retrieved February 4, 2018.


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