Pony (make-up artist)

The name "Pony" came from her nickname at school, which she has used as her online name since.[4] Having enjoyed drawing since childhood,[6] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[7][4] She began posting video tutorials at the request of other users, which were positively received.[4][8] Pony went to university to become a graphic designer and later worked at an office.[6] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[4][6][9] She eventually quit her job to pursue make-up full-time.[8] For a while, she also worked as a make-up artist for singer CL.[6][10]

After launching her YouTube channel, Pony Syndrome, in 2015,[6] Pony gained over 4,400,000 subscribers in 2018.[7][10] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[4][6] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[11]

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[6][12]

Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2][13] In addition to speaking her native language, Korean, Pony is also fluent in English.[9]

Pony has been a brand ambassador for Etude House since 2014.[14] In 2018, Pony became a brand ambassador for Bobbi Brown,[15] including releasing a promotional song titled "Outta My Mind."[16] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[8][17] ColourPop Cosmetics, Revolve, Etude House,[18][19] and NYX Professional Makeup.[20] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[21] In 2020, she became the first Korean collaborator of the brand Morphe.[19]