PowerReviews

PowerReviews is a technology company that provides software to brands and retailers that allow them to collect, display and analyse different forms of user-generated content (UGC) on their e-commerce websites.[1][2][3]

PowerReviews
TypePrivate
IndustryMarketing technology
Founded2005
HeadquartersChicago, Illinois, USA
Key people
Mark Dillon (CEO)
Websitewww.powerreviews.com

The company's capabilities include product ratings and reviews, answering of questions, product sampling, images, videos, and social content, and different analytics tools to examine the impact of user-generated content and benchmark product performance.

The company is headquartered in Chicago with an office in London which is servicing the EMEA market.

History

PowerReviews was founded in 2005. Bazaarvoice,[4][5] a competitor, bought PowerReviews in 2012. The acquisition was opposed by the United States Department of Justice for antitrust concerns, focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries.[6]

In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.[7][8]

PowerReviews subsequently acquired BzzAgent from Dunnhumby in July 2018[9] and Stella Pulse from StellaService in July 2019.[10]

References
  1. Michael Arrington. "Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It". TechCrunch.
  2. "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch. 26 July 2011.
  3. Erick Schonfeld (26 July 2011). "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch.
  4. Anthony Ha (24 May 2012). "Bazaarvoice To Acquire PowerReviews for $151M". TechCrunch.
  5. Andrew Nusca (25 May 2012). "Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio". ZDNet.
  6. Fair, Rebecca Kirk (29 August 2014). "Sizing Up the Competition: Antitrust Enforcement and the Bazaarvoice Ruling". The National Law Review. Analysis Group. Retrieved 17 September 2014.
  7. Allison Enright (5 June 2014). "Consumer reviews platform PowerReviews is back". Internet Retailer.
  8. Anthony Ha (4 June 2014). "After Antitrust Suit, Bazaarvoice Sells PowerReviews To Review Site Viewpoints for $30M". TechCrunch.
  9. "PowerReviews Acquires BzzAgent". Bloomberg. 18 June 2021. Retrieved 18 June 2021.
  10. "New $11MM Funding Round for Stella Connect". Stella Connect. 2019-03-11. Retrieved 2021-06-18.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.