Premier (store)

Premier is a symbol group in the United Kingdom established in 1994, with over 3,000 stores nationwide. Tesco took ownership of the brand in 2018 after its purchase of Booker Group.[2]

Premier
TypeDivision
IndustryRetail
Founded1994 (1994)
HeadquartersUnited Kingdom
Number of locations
3,400+[1]
ParentBooker Group
Websitepremier-stores.co.uk

Premier stores are generally convenience shops, stocking branded and own brand products, such as Euro Shopper[3][4][5] and Happy Shopper.[6][7]

Some Premier stores include a Post Office branch.

References
  1. "Premier". Booker. Retrieved 22 May 2023.
  2. Hughes, Owen (27 January 2017). "What Tesco's merger with Booker could mean for your Premier Store or Londis". northwales. Retrieved 23 May 2020.
  3. Beth Brooks (3 September 2014). "Premier readies first-ever TV ad campaign". The Grocer. Retrieved 27 October 2014.
  4. Walker, Gaelle (10 December 2012). "Euro Shopper sales hit £150m". conveniencestore.co.uk. Retrieved 27 October 2014.
  5. "Our Brands - Euro Shopper - Premier Stores". Archived from the original on 27 October 2014. Retrieved 27 October 2014.
  6. Lenane, Joe (23 June 2014). "Premier, the UK's number one symbol group, has opened its first store in Northern Ireland". NFRN. Archived from the original on 18 December 2014. Retrieved 27 October 2014.
  7. "Our Brands - Happy Shopper - Premier Stores". Archived from the original on 27 October 2014. Retrieved 27 October 2014.


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