Rakuten France

Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten and in 2018, it was rebranded from PriceMinister to Rakuten.

Rakuten France
Type of businessSubsidiary
FoundedAugust, 2000
Headquarters,
Key peopleOlivier Mathiot (CEO)
Justin Ziegler
IndustryElectronic commerce
ProductsBooks, music, video, games, computing, high tech,Fashion, Home, food.
Employees250
ParentRakuten
URLhttps://fr.shopping.rakuten.com
Launched2000

History

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s. In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site. The company moved in January 2012 to the former department store "Au Reaumur" in central Paris. In May 2014, four years after the acquisition by Rakuten, Pierre Kosciusko-Morizet and Pierre Krings announced that they were leaving their positions as CEO and COO of Rakuten Europe and general director of PriceMinister. Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.

In late 2018, the site was rebranded as Rakuten and then transferred to the Rakuten domain.[2]

See also

References

  1. Wauters, Robin. "Rakuten to acquire France's PriceMinister for approximately €200 million". social.techcrunch.com.
  2. Internet Archive Wayback Machine 2018
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