Primal Kitchen

Primal Kitchen is an American food brand that specializes in ingredients, condiments and sauces. It was founded by Morgan Buehler and Mark Sisson in 2015. Its headquarters is in Oxnard, California.[1][2] It is owned by Kraft as of 2018.

Primal Kitchen
Founded2015
FounderMark Sisson
HeadquartersOxnard, California, U.S.
ProductsCondiments, sauces, dips
ParentKraft

History

Mark Sission ran Mark's Daily Apple as a blog, and him and Morgan Buehler found the company to specialize in healthier versions of foods that are not, and to create sauces and condiments.[1][3]

In 2018, Kraft purchased Primal Nutrition, L.L.C. and the brand for $200 million and was expected to generate $50 million in profits.[4] “The proposed partnership with Primal Kitchen is consistent with Kraft Heinz’s vision to be the best food company, growing a better world. The Primal Kitchen team has built an amazing portfolio of the world’s best-tasting, health-enhancing, real-food pantry staples.” Paulo Basilio, the president of Kraft-Heinz said in an interview.[2]

In 2023, Ana Goettsch started a campaign in hopes for Generation Z customers and to reach out to the clientele by advertising at beaches for the summer. Later, they partnered with Mighty Quinn to create Mighty Quinn’s Hawaiian Ribs for a limited time.[5]

References
  1. "Kraft Heinz to acquire Primal Kitchen for $200 million". Food Business News. 2018-11-29. Retrieved 2023-08-04.
  2. "Kraft Heinz to acquire better-for-you brand Primal Kitchen". www.grocerybusiness.ca. 2018-11-29. Retrieved 2023-08-04.
  3. Perchikoff, Sarah (2022-08-10). "Primal Kitchen offers perfect condiments for summer". Guilty Eats. Retrieved 2023-08-04.
  4. "Kraft to Acquire Paleo Darling Primal Kitchen for $200 Million". Bloomberg.com. 2018-11-29. Retrieved 2023-08-04.
  5. "Primal Kitchen Partners with Mighty Quinn's to Ship Ribs | QSR magazine". www.qsrmagazine.com. Retrieved 2023-08-04.
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