Primo (milk)

Primo is a flavoured milk brand of New Zealand. It is owned by Fonterra.[1][2]

History

In 2017 Primo partnered with Tip Top to create Hokey Pokey and Mint Choc Chip flavoured drinks.[3] In 2019 the two created milk flavours for Goody Goody Gum Drops and the Tip Top Jelly Tip.[4]

In July 2018 Primo created a campaign asking New Zealanders to describe a new milk flavour. The campaign said that person who created the best entry would earn $10,000. A video campaign, 'Primo Flavour Labs', was created to advertise this, showing people creating new flavours. Such flavours included 2 minute noodles, goose milk, and a flavour created by playing music onto an existing flavour.[5]

In 2019 Fonterra decreased sugar content from Primo. It had decreased by 30 to 40 percent the over the previous year.[1] In 2019 Consumer NZ gave Primo's Sublime Lime flavour the 'Bad Taste Food Award', an award given to products that convince consumers that they are healthier than what they actually are. It had a 4.5 health star rating despite having three teaspoons of sugar in a 600ml bottle.[2][6]

In October 2023 it was announced that Primo would bring Nigel Latta to an event named "Primo Presents - Nigel Latta Live: What in the scam is going on?" in November, where Nigel Latta talks about scams. This was after he had hosted the television series You've Been Scammed.[7]

References
  1. Stock, Rob (2019-11-09). "People don't miss the sugar Fonterra's stopped adding to drinks and yoghurts". Stuff. Retrieved 2023-10-18.
  2. Piper, Denise (2019-12-07). "The top 10 bad foods that claim to be healthy but aren't, according to Consumer NZ". Stuff. Retrieved 2023-10-18.
  3. "Kiwi companies join to release new flavoured milk". Newshub. Retrieved 2023-10-18.
  4. Review, The Spinoff Board of (2019-02-07). "Would you drink Jelly Tip and Goody Goody Gum Drops flavoured milk?". The Spinoff. Retrieved 2023-10-18.
  5. "Primo puts onion, goose and musical flavoured milk to the test". StopPress. 9 July 2018. Retrieved 18 October 2023.
  6. "Bad Taste Food Awards". Consumer NZ. Retrieved 2023-10-18.
  7. "Nigel Latta coming to New Plymouth". NZ Herald. 2023-10-18. Retrieved 2023-10-18.
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