Vividata

Vividata is a Toronto-based[1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.

Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).[2] The merged company temporarily used the name Amalco.[2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.[3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.[2] Vividata also has a custom syndicated survey division known as Vivintel.[4]

See also
  • Numeris, an analogous company covering Canadian broadcast media

References
  1. "Contact Us". Vividata. Retrieved May 28, 2018.
  2. Powell, Chris (October 31, 2014). "PMB and NADbank merge". Marketing. Retrieved May 28, 2018.
  3. "Community Tennis Development" (PDF). April 2008. Retrieved Nov 11, 2020.
  4. "Daily Research News Online no. 28989 - Vividata, Manifold Link for Canadian Consumer Insights". www.mrweb.com. Retrieved 2020-12-05.


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