Professional Women's Hockey Players Association

The Professional Women's Hockey Players Association, abbreviated PWHPA, is a nonprofit 501(c)(6) organization dedicated to advocating for the promotion of professional women's ice hockey.[1] It was founded in May 2019 following the dissolution of the Canadian Women's Hockey League, which only paid stipends, and player's dissatisfaction in the operations of the National Women's Hockey League (NWHL; renamed Premier Hockey Federation (PHF) in 2021). Their goal is to create a sustainable professional league for women's ice hockey in North America.

Professional Women's Hockey Players Association
AbbreviationPWHPA
FoundedMay 20, 2019
HeadquartersPhiladelphia, United States
Location
  • Canada
    United States
Operations Consultant
Jayna Hefford
Advisory Consultant
Ilana Kloss
WebsitePWHPA.com

History

Historically, women's ice hockey leagues have been strictly amateur, providing no pay or other incentives. Participation grew and women's international competitions were eventually added by the International Ice Hockey Federation (IIHF) in 1990 and the first Olympic women's ice hockey tournament was included in the 1998 Winter Olympics.

Several high-level amateur and semi-professional leagues then appeared in Canada and the United States appeared over the following years, including the first National Women's Hockey League (NWHL; 1999–2007), the Western Women's Hockey League (WWHL; 2004–2011), and the Canadian Women's Hockey League (CWHL), which was founded in 2007. The CWHL called itself a professional level league, but the league only paid for travel, ice rental, and uniform costs, plus some equipment,[2] and did not pay players.[3] From 2011 to 2015, the CWHL was the only organized women's senior ice hockey league in North America.

In 2015, the second National Women's Hockey League (NWHL; unaffiliated with the previous league of the same name) was launched in the United States and was the first women's ice hockey league to pay its players,[4] although it was still not considered a livable wage. In 2017, the CWHL followed suit and began paying its players a stipend.[5]

Following the 2018–19 season, the CWHL ceased operations citing the fragmentation of corporate sponsors between the CWHL and NWHL, lack of viewership, and reduced revenue from a partnership in China caused their league to be financially infeasible.[6] On May 2, 2019, over 200 players from both the CWHL and NWHL released a joint statement announcing their intent to not participate in any North American professional league for the 2019–20 season citing their dissatisfaction in the operations of both leagues in that neither provided health insurance or a livable salary.[7] The NWHL responded with that they were pursuing many more sponsors than in previous years and hoped to increase player salaries.[8] and agreed to give players a 50 percent split of revenue on league sponsorship and media deals.

On May 20, 2019, the players formed a non-profit called the Professional Women's Hockey Players Association (PWHPA) to further push for their stated goals of a league that provides financial and infrastructure resources to players, health insurance, and support to training programs for young female players.[9] With a large number of North American players boycotting the NWHL, more than half of the signed players on opening rosters for the 2019–20 NWHL season were new to the league.[10]

In December 2019, the ECHL partnered with the PWHPA and chose four members to participate in the January 2020 ECHL All-Star Game with Dani Cameranesi, Kali Flanagan, Gigi Marvin, and Annie Pankowski each assigned to one of the four teams.[11] The 2020 NHL All-Star Game also expanded its inclusion of female skaters from previous seasons to a full three-on-three exhibition game between teams composed of American and Canadian women's players.[12] Eighteen of the 20 players were active PWHPA members and the event was supported by the PWHPA, but it was not directly in partnership with the association.[13][14]

Jordan Juron was the first PWHPA member to "defect" and rejoin the NWHL, signing with the Boston Pride in January 2020.[15]

In March 2020, the PWHPA partnered with the Arizona Coyotes of the National Hockey League (NHL) for their sixth Dream Gap Tour stop in Tempe, Arizona.[16] In 2021, the New York Rangers became the first NHL team to host a PWHPA game on February 28, 2021, at Madison Square Garden.[17] The PWHPA announced they will also be partnering with the Toronto Maple Leafs hosting a game and the team providing marketing assistance and sponsorship consultation services.[18]

List of PWHPA seasons

Leadership

Through the services of attorneys from Ballard Spahr, LLP, who provided pro bono support to help create the PWHPA, nine players made up the founding board: Jocelyne Lamoureux-Davidson, Alyssa Gagliardi, Brianne Jenner, Hilary Knight, Liz Knox, Noora Räty, Kimberly Sass, Kendall Coyne-Schofield, and Shannon Szabados. The PWHPA board has had eight members since May 16, 2023, seven of whom were founders: Lamoureux-Davidson, Gagliardi, Jenner, Knight, Knox, Sarah Nurse, Sass, and Coyne-Schofield.[19][20]

Headed by Operations Consultant Jayna Hefford, a nine-person support team serves in various consulting capacities. The support team includes Advisory Consultant Ilana Kloss and Corporate Sponsorship Consultant Chelsea Purcell. Five attorneys from Ballard Spahr comprise the legal team: Kimberly Magrini, Dee Spagnuolo, John Langel, Chris Cognato, and Izabella Babchinetskaya.[19]

PWHPA-NWHL/PHF relations

After the formation of the National Women's Hockey League (NWHL) in 2015, relations between the NWHL and the CWHL had been strained, a situation that continued after the CWHL collapsed and most of its players joined the PWHPA.[21][22][23] Multiple PWHPA players raised concerns over a perceived lack of professionalism and sub-standard conditions within the NWHL, with American Olympian Hilary Knight stating that the NWHL was "a glorified beer league."[24][25] Other PWHPA players have stated that they disagree with the NWHL's approach to growing women's hockey, calling for a less incremental approach.[26][27] Many players also cited they wanted the National Hockey League to further support women's professional hockey, but the Buffalo Sabres and New Jersey Devils had severed their affiliations with NWHL teams in 2019.[28]

NWHL commissioner Dani Rylan was sometimes cited as a point of contention, with NWHLPA chair Anya Packer stating that "for all the members of the PWHPA — who, I would say, 80 per cent of them don't even know her — everyone hates her."[29] In October 2020, Rylan stepped down as NWHL commissioner as the league announced a change in structure.[30]

There have been a number of players who have switched from one organization to the other, such as Elaine Chuli leaving the PWHPA to sign with the Toronto Six in the 2020 off-season and Nicole Schammel leaving the Minnesota Whitecaps to join the PWHPA.

In 2021, the NWHL rebranded as the Premier Hockey Federation (PHF) and increased player pay in both the following seasons.[31][32][33]

On June 30, 2023, the Premier Hockey Federation announced a sale of the league to the Mark Walter Group. This sale changed the landscape in North American women's professional hockey, as it united the players from the PWHPA and the PHF into a single league. The new league was announced as the Professional Women's Hockey League and will start play in January 2024.[34][35]

References

  1. Hayden, Zoë (May 29, 2019). "Women's Hockey: What's a Union? (plus, a note on our coverage)". The Victory Press. Archived from the original on December 19, 2019. Retrieved December 19, 2019.
  2. Cleary, Martin (September 30, 2007). "Dreaming of a league of her own". Ottawa Citizen. Archived from the original on October 23, 2007. Retrieved July 18, 2014.
  3. Longman, Jeré (November 18, 2013). "Crashing the Boards and Cracking the Books". The New York Times. Archived from the original on April 11, 2019. Retrieved November 17, 2013.
  4. Peters, Chris (October 11, 2015). "NWHL, first paid women's pro hockey league, drops puck on first season". CBS Sports. Archived from the original on August 6, 2021. Retrieved May 25, 2018.
  5. Brady, Rachel (September 1, 2017). "Canadian Women's Hockey League will begin paying its players". The Globe and Mail. Archived from the original on October 10, 2019. Retrieved September 30, 2020.
  6. "Final Public Communication" (PDF). Canadian Women's Hockey League. July 2, 2019. Archived from the original (PDF) on September 25, 2020. Retrieved September 30, 2020.
  7. McKenzie, Bob (May 2, 2019). "More than 200 players call for overhaul of women's pro hockey". The Sports Network. Archived from the original on November 16, 2019. Retrieved September 30, 2020.
  8. "A Statement to the Players, Fans and Supporters of the NWHL and Women's Hockey". NWHL.zone. May 2, 2019. Archived from the original on July 16, 2019. Retrieved October 10, 2019.
  9. Jay, Michelle (May 20, 2019). "Professional Women's Hockey Player Association established, issues statement". The Ice Garden. Archived from the original on October 10, 2019. Retrieved September 30, 2020.
  10. Jay, Michelle (October 4, 2019). "2019-20 NWHL Preview: Storylines to watch". The Ice Garden. Archived from the original on October 8, 2019. Retrieved September 30, 2020.
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  12. NHL Public Relations (January 15, 2020). "2020 NHL All-Star Skills highlighted by two new events: Elite Women's 3-on-3, Shooting Stars to debut". NHL. Archived from the original on January 16, 2020. Retrieved September 30, 2020.
  13. "PWHPA Members Invited to NHL All-Star Skills". PWHPA. January 16, 2020. Archived from the original on January 25, 2020. Retrieved January 25, 2020.
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  15. "Jordan Juron joins Boston Pride from PWHPA". Boston Herald. January 10, 2019. Archived from the original on January 12, 2020. Retrieved January 12, 2020.
  16. "COYOTES ANNOUNCE PWHPA DREAM GAP TOUR COMING TO TEMPE MARCH 6-8". PWHPA. January 30, 2020. Archived from the original on October 31, 2020. Retrieved February 7, 2021.
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  19. "Connect with the PWHPA". PWHPA.com. Retrieved May 16, 2023.
  20. Kennedy, Ian (May 16, 2023). "Analyzing Noora Räty's Departure From The PWHPA Board". The Hockey News. Retrieved May 17, 2023.
  21. "What's next in the professional women's hockey saga?". ESPN.com. March 8, 2020. Archived from the original on October 26, 2021. Retrieved January 24, 2023.
  22. "Women's pro hockey leagues with no communication as season nears". September 7, 2019. Archived from the original on October 2, 2022. Retrieved January 24, 2023.
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  26. "Professionalism prompts Kristen Richards to choose PWHPA over NWHL". The Toronto Star. June 11, 2020. Archived from the original on February 19, 2021. Retrieved January 24, 2023.
  27. Larkin, Matt (June 3, 2020). "Jayna Hefford Q&A: head of the PWHPA talks future of the women's game, NHL investment and more". The Hockey News on Sports Illustrated. Archived from the original on November 9, 2020. Retrieved January 24, 2023.
  28. "Sabres owners give up women's team in NWHL". ESPN. May 8, 2019. Archived from the original on May 11, 2019. Retrieved January 24, 2023.
  29. "Meet the most controversial and misunderstood woman in hockey". www.sportsnet.ca. Archived from the original on November 30, 2022. Retrieved January 24, 2023.
  30. Athletic, The. "NWHL replacing commissioner, moving to individual ownership model". The Athletic. Archived from the original on July 26, 2022. Retrieved January 24, 2023.
  31. Wawrow, John (September 7, 2021). "NWHL Rebrands to 'Premier Hockey Federation' to Promote Inclusivity, Inspire Youth". WNBC. Archived from the original on October 20, 2021. Retrieved January 24, 2023.
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  33. "Premier Hockey Federation to more than double salary cap, add expansion franchises". ESPN.com. January 18, 2022. Archived from the original on January 18, 2022. Retrieved January 18, 2022.
  34. ESPN News Services (June 29, 2023). "Sources: Premier Hockey Federation sale could unite women's hockey". ESPN.com. ESPN. Retrieved June 30, 2023.
  35. Krotz, Paul (June 30, 2023). "New Women's Pro Hockey League to Launch in 2024". PremierHockeyFederation.com. Premier Hockey Federation. Retrieved June 30, 2023. Initiative, led by Mark and Kimbra Walter, Billie Jean King has PWHPA and PHF support
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