Promod

Promod is a French women's ready-to-wear retailer operating in France, Belgium, Switzerland and Luxembourg. The clothing brand can be found in their own shops, or in concessions inside larger retail shops.[3]

Promod
TypePrivate
IndustryRetail
Founded1975 (1975)
FounderFrancis Charles Pollet
HeadquartersMarcq-en-Baroeul, France
Number of locations
517 (April 2022)[1]
Area served
France
Belgium
Luxembourg
Switzerland
Key people
Julien Pollet
Revenue€342 million (2020)[2]
OwnerPollet family
Number of employees
2,074 (2019)
Websitewww.promod.com

Promod was founded as a family boutique in 1975 by Francis-Charles Pollet, one of the heirs of the founder of La Redoute where he spent the first part of his career.[4] The brand established exclusively in France and Belgium until 1990, when started to develop more internationally and opened a subsidiary in Spain, followed by others mainly in Europe.[5]

In 2014, Promod had over 1,066 stores in 52 countries with gross sales exceeded 1 billion euros.[6]

In 2016, a decline in the profitability of foreign operations led the company to eliminate 130 jobs and close international franchise partnerships that led to the closure of about 500 stores mainly in Europe, which accounted for half of the total number of Promod stores.[7]

In September 2018, Patrice Lepoutre left the management of the group in favor of Julien Pollet.[8]

References
  1. "Our Promod stores: quickly find a list of Promod stores, their opening hours and access map". promod.com. Retrieved 18 April 2022.
  2. "PROMOD (MARCQ-EN-BAROEUL) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM - 685420606". societe.com. Retrieved 18 April 2022.
  3. White, Garry (17 August 2013). "Debenhams strikes deal with French fashion giant Promod". Telegraph.
  4. "Francis-Charles Pollet (Promod)". Capital.fr. Retrieved 6 May 2016.
  5. "Le prêt-à-porter en difficulté mise sur Internet". lesechosdelafranchise.com. Retrieved 18 May 2012.
  6. "Promod has chosen hipay online payment solution for its Polish e-commerce website" (PDF). adux.com. 18 March 2014.
  7. "Exclusif : Promod supprime 133 emplois dans le Nord". lavoixdunord.fr. Retrieved 1 September 2016.
  8. "Promod : Julien Pollet accède à la présidence du groupe". lsa-conso.fr. Retrieved 19 September 2018.
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