Proximic by Comscore

Proximic by Comscore is a division of Comscore that provides on programmatic targeting solutions for advertisers, agencies and publishers in the advertising industry.

For the proximity page, see distance.
Proximic by Comscore
TypeDivision
Industry
  • Online Advertising
  • Contextual Advertising
  • Advertising Data Services
Founded2006 (2006)
Founder
  • Philipp Pieper
  • Thomas Nitsche
Key people
  • Philipp Pieper – CEO
  • Louis Monier – Chief Scientist
  • Rodney Mayers – SVP Business Development
ServicesContextual Data, Brand Protection, Audience Interest Data
ParentComscore
Websitewww.proximic.com

History

Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[1]

The company was based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[2][3] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.[4]

In 2015, Proximic was acquired by Comscore.[5] In 2023, Comscore announced a rebrand of their programmatic targeting business under the name, Proximic by Comscore[6] utilizing the capabilities from the May 2015 Proximic acquisition.[7] The company currently operates as a division of Comscore, Inc.

Awards
  • In 2023, Proximic by Comscore was named a Programmatic Power Player of the year[8] by AdExchanger

References
  1. “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
  2. Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
  3. Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
  4. Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
  5. "comScore Acquires Analytics Firm Proximic". Archived from the original on 2017-10-21. Retrieved 2017-10-20.
  6. Proximic by Comscore
  8. Programmatic Power Player of the year
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