Psyop (company)

Psyop is a production studio with offices in New York City, Los Angeles, Berlin and Stuttgart.

Psyop, Inc.
TypePrivate corporation
Industry
  • Advertising
  • entertainment
  • gaming
Founded2000 (2000) in New York City, United States
Founders
  • Marie Hyon
  • Kylie Matulick
  • Eben Mears
  • Todd Mueller
  • Marco Spier
Headquarters
New York City & Los Angeles
,
United States
Websitepsyop.com

History

Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City.[1] In 2013, Psyop opened Psyop Games, a video game publishing division run by Muse Games co-founder Brian Kehrer.[2] In 2022, Psyop launched in Germany with offices in Hamburg and Stuttgart.

Original Productions

In 2015, Psyop released an animated series, "Grandma's Cats Are Trying To Kill Her," in collaboration with DreamWorks Animation.[3]

In 2016, Psyop launched a VR experience, "Kismet," a virtual fortune-telling machine for HTC Vive, Oculus Rift, and PlayStation VR headsets.[4]

In 2019, Psyop released a dating simulator, I Love You Colonel Sanders! A Finger Lickin’ Good Dating Simulator, in collaboration with KFC.[5]

In 2020, Psyop, working with Supercell company, produced a short film Lost & Crowned, was uploaded on September 12, 2020, and qualified for Oscars recognition in December.[6] They also collaborated on Absolut's It's In Our Spirit campaign, which was recognized for its motion design.[7][8]

In 2022, during a Dead by Daylight developer livestream on May 17, it was announced that the game's developer, Behaviour Interactive, would be collaborating with Psyop to produce a dating sim spinoff titled Hooked on You: A Dead by Daylight Dating Sim.[9]

References
  1. Price, Erik. "Psyop Makes Ads You Actually Want to Watch". Esquire Magazine. Archived from the original on November 1, 2013. Retrieved September 26, 2012.
  2. Fera, Rae Ann (December 13, 2013). "Fighting Malaria With A Video And Game That Show The Nightmare Of The Disease". Fast Company. Archived from the original on October 24, 2019. Retrieved October 24, 2019.
  3. Wolfe, Jennifer. "Psyop's 'Grandma's Cats' Launches on DreamWorksTV". Animation World Network. Archived from the original on January 5, 2017. Retrieved October 24, 2019.
  4. Jagneaux, David (May 2, 2016). "Visit 'Kismet' in VR for Daily Fortune Telling, Tarot Cards, and Horoscopes". UploadVR. Archived from the original on May 16, 2017. Retrieved October 24, 2019.
  5. Carpenter, Nicole (September 10, 2019). "KFC". Polygon. Archived from the original on September 27, 2019. Retrieved October 24, 2019.
  6. "Animated short 'Lost & Crowned' scores Oscar qualification". AnimationXpress. December 7, 2020. Retrieved December 20, 2020.
  7. Spary, Sara (November 23, 2020). "In a Stellar Use of Animation, Absolut Imagines the Joy of Reuniting Post-Pandemic". Ad Week. Retrieved December 20, 2020.
  8. Lee, Giacomo. "The best motion design adverts of 2020". Creative Boom. No. 11 December 2020. Retrieved December 20, 2020.
  9. "Dead by Daylight | 6th Anniversary Broadcast". YouTube.
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