Pura Vida Bracelets

Pura Vida Bracelets is a La Jolla, California–based company that sells hand-crafted bracelets and jewelry online and through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica.[1]

Pura Vida Bracelets
IndustryHandcrafted Jewelry
Founded2010 (2010)
Founder
    • Griffin Thall
    • Paul Goodman
Headquarters
La Jolla, California
,
United States
Pura Vida Bracelets

Pura Vida means "pure life" in Spanish; in Costa Rica it is said frequently and has many meanings, such as hello, goodbye, or even to say thank you.[2] In an interview, Thall and Goodman called the term "the slogan of Costa Rica, just like the word 'aloha' from Hawaii".

About

The company, which is based in La Jolla, California, was founded by Griffin Thall and Paul Goodman in 2010.[3] Thall and Goodman traveled to Costa Rica together on vacation after graduating from San Diego State University, where they met a pair of bracelet makers named Joaquin and Jorge. They then purchased 400 bracelets for $100 to bring back to the United States. The pair initially sold their original stock at Planet Blue, a small boutique located in Malibu, California.[4][5][6] By late 2013, Pura Vida had grown to a dozen US-based staff and 50 Costa Rica–based staff.[7] As of July 2019, the company has over 650 employees that work to create these bracelets.[8]

Pura Vida also creates bracelets for charitable organizations, as a cause marketing fundraiser; bracelets are produced in a charitable organization's colors, and a portion of the sale of those bracelets goes to that charitable organization.

In 2019, Vera Bradley purchased a 75% stakeholder share in Pura Vida’s parent company, Creative Genius. The 75% of the company was valued at $75 million. They have the option to purchase the remainder of the company in 2024.[9][10]

References
  1. "The Pura Vida Story". Pura Vida Bracelets. Retrieved 2020-03-31.
  2. Van Velzer, Ryan (June 21, 2015). "National Motto". costarica.com. Retrieved 16 February 2016.
  3. Todorovic, Stefan (9 May 2015). "From Passion to Profits: Pura Vida Bracelets". Ryot. Archived from the original on 2015-12-28. Retrieved 13 January 2016.
  4. "Pura Vida Bracelets Made by Artisans Worldwide". KTLA. 2019-07-12. Retrieved 2020-04-07.
  5. Reverente, Mira Del Fonso (28 June 2011). "Pura Vida Bracelets: Beyond the Fashion Trend". Patch: Agoura Hills. Patch Media. Retrieved 13 January 2016.
  6. Elex, Michaelson (13 February 2015). "SoCal entrepreneurs make millions selling bracelets for charity". KABC-TV. Retrieved 13 January 2016.
  7. Karas, David (2 December 2013). "Pura Vida Bracelets creates jobs, funds good works". The Christian Science Monitor. Retrieved 13 January 2016.
  8. "Pura Vida Bracelets Made by Artisans Worldwide". KTLA. 2019-07-12. Retrieved 2020-04-07.
  9. Concepcion, Mariel (2019-06-24). "Vera Bradley Acquires 75% Stake in Pura Vida". San Diego Business Journal. Retrieved 2020-01-01.
  10. Wu, Jasmine (2019-06-20). "Vera Bradley acquires a majority stake in online jewelry store Pura Vida Bracelets". CNBC. Retrieved 2020-01-01.
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