Purpose: The Starting Point

Purpose: The Starting Point of Great Companies, is a book by Nikos Mourkogiannis originally published in 2006,[1] which has been reviewed in US national media,[2][3][4][5] and repeatedly cited in corporate culture books[6][7][8][9][10] and academic journals.[11][12][13] The volume consists of one introduction and 11 chapters covering exemplified discussions on notions that the author regards as important with respect to the purpose of business: innovation, excellence, commitment to customers, competitiveness and leadership. The text is preceded by a foreword by the late Harvard Law Professor Roger Fisher. The book was published by St. Martin's Griffin, N.Y.

References
  1. Mourkogiannis, Nikos (2008). Purpose : the starting point of great companies. Basingstoke: Palgrave Macmillan. ISBN 978-0-230-60530-5. OCLC 181601151.
  2. "Purpose is the Key, Not Profits". Los Angeles Times. Jan 28, 2007. p. 35.
  3. "Beyond the Mission Statement". The Daily Herald (Illinois). Chicago. Oct 23, 2006. p. 17.
  4. Brown, Paul B. (2006-12-03). "Guidance From Overlooked Corners". The New York Times. ISSN 0362-4331. Retrieved 2022-08-14.
  5. "Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis". www.publishersweekly.com. 2006. Retrieved 2022-08-13.
  6. Gill, Roger (2013). Theory and Practice of Leadership. Thousand Oaks, California: SAGE Publishing. ISBN 978-8132110859.
  7. Seekri, Baldev (2011). Organizational turnarounds with a human touch. [Bloomington, Indiana]. ISBN 978-1-4269-5612-6. OCLC 649901783.{{cite book}}: CS1 maint: location missing publisher (link)
  8. Johnson, Robert; Morgan, Mark; Cole, Andrew; Johnston, Dave (2010). Executing your business transformation : how to engage sweeping change without killing yourself or your business (1 ed.). San Francisco, CA: Jossey-Bass. ISBN 978-0-470-58840-6. OCLC 607552758.{{cite book}}: CS1 maint: date and year (link)
  9. Froese, Paul (2016). On purpose : how we create the meaning of life. Oxford. ISBN 978-0-19-994890-1. OCLC 908554283.{{cite book}}: CS1 maint: location missing publisher (link)
  10. Strong, Michael (2009). Be the solution : how entrepreneurs and conscious capitalists can solve all the world's problems. Hoboken, N.J.: Wiley. ISBN 978-0-470-45003-1. OCLC 268790865.
  11. Miao, Yuexin (2021-04-03). "Brand communication of intangible elements delivery". Journal of Marketing Communications. 27 (3): 284–306. doi:10.1080/13527266.2019.1674363. ISSN 1352-7266. S2CID 211759020.
  12. Zu, Liangrong (2019-12-01). "Purpose-driven leadership for sustainable business: From the Perspective of Taoism". International Journal of Corporate Social Responsibility. 4 (1): 3. doi:10.1186/s40991-019-0041-z. ISSN 2366-0066. S2CID 150834336.
  13. Verwey, S; Benecke, D. R.; Muir, C (2017). "Purpose and practice: Educating PR professionals for the future". Communicare: Journal for Communication Sciences in Southern Africa. 36 (1): 67–78. doi:10.36615/jcsa.v36i1.1587. S2CID 253002737.


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