Rádio Disney Brasil

In the second quarter of 2009, FM Nossa Radio stopped transmitting on 91.3 to move to 106.9 MHz. With that change, rumours began about the future of this frequency in São Paulo. Shortly before the end of the year, the station began carrying adult-oriented music and there was news that there was a possibility that the Disney Group would acquire a station in the city. The conglomerate has a minority stake in the radio in partnership with the Brazilian company Radio Holding LTDA. With this acquisition, this became the largest investment of a foreign group in Brazil at the time.

In the first half of 2010, after obtaining the concession by the Disney Group, the 91.3 frequency (with no official name until this time yet) started playing (mysteriously) uninterrupted youth-based (mostly pop) music, playing songs by artists like Demi Lovato, Jonas Blue, Miley Cyrus, among various others. The project was based on a broader sense of a format aimed at young audiences, bringing more interactivity through listener participation through social networks, SMS and telephone. In 2012, the station announced a relaunch of its broadcast studios to offer a better sound quality in frequency 91.3.

In October 2010, a new campaign began, "91.3 Que radio es esa?" ("91.3 What radio [station] is that?"), causing much excitement for São Paulo radio listeners, whether they had listened to the station prior to this point or not. Monica Leon, Telma Emerick, Roberto Hais, Serginho Bralle, and Marcelo Bressane were confirmed as the station's announcers/DJs. In this phase the future Radio Disney begins to disclose telephone for contact, provisional site and realizes a promotion in which takes listeners for the show of the Jonas Brothers in Brazil, where also the arrival of the transmitter is announced. In August 2011, the station's audience began being monitored by Crowley Broadcast Analysis.

On November 7, 2010, the name and date of the launch of the new radio station - Radio Disney and November 29 respectively, is officially released, marking the end of the mystery that almost lasted one year. The launch took place at 7am that day, with the first announcer on air being Telma Emerick. On this day, several Brazilian artists went on air wishing luck for the station.