R.E.M. Beauty

R.E.M. Beauty (stylized as r.e.m. beauty) is a cosmetics brand by Ariana Grande, that was launched on November 12, 2021.[1] The inclusion of R.E.M. Beauty concealer includes 60 shades including two artistry shades of black and white, offering a wide variety for all skin types.[2]

R.E.M. Beauty LLC
r.e.m. beauty
IndustryCosmetics
FoundedNovember 12, 2021 (2021-11-12)
FounderAriana Grande-Butera
Headquarters10303 Norris Avenue,
Pacoima
,
California, United States
Area served
Worldwide
Key people
Ariana Grande (Founder, Owner),
Michelle Shigemasa (CEO),
Sarah Schwartz (Creative Director)
Products
OwnerAriana Grande
Websiterembeauty.com

History

In August 2021, several billboards appeared across Times Square in New York City, saying "r.e.m. coming soon."[3] The pop singer and actress later revealed that her beauty line "is officially on its way".[4] Grande officially launched her cosmetic company on November 12, 2021.[5] Her first collection is named: Chapter 1: Ultraviolet.[6] The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018.[7]

After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022.[8][9] Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.[10]

In January 2023, Forbes announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement.[11]

In February 2023, the cosmetics company hired Michelle Shigemasa as their new chief executive officer.[12]

In May 2023, the company announced a strategic investment with Sandbridge Capital, which would support global expansion, including participation from Strand Equity and Grande's long-term collaborators HYBE America, Live Nation Entertainment, and Universal Music Group.

Products

Chapter 1: Ultraviolet line featured 12 core products, including a range of individual shades, for both lips and eyes. In March 2022, Grande released the brand's Chapter 2: Goodnight and Go line. In addition to a selection of new skincare products—an under-eye balm, lash and brow serum, and face mist—the collection also contained makeup staples such as versatile cheek and lipstick and additional sets of eyelash extensions.[13] Then, she released Chapter 3: On Your Collar, which included various lip products, and Chapter 4: Out Of Body, which included a concealer available in 60 different shades.[14] In early 2023, she released the collection "thank u, next", which included four additional products, and was a limited edition based on her eponymous 2018 single.[15]

Awards

In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure,[16] with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.[17]

Award Year Category Recipient(s) and nominee(s) Result Ref.
Allure Best of Beauty Awards 2022 Best New Brand[lower-alpha 1] r.e.m. beauty by Ariana Grande Won [18]
Best Eye Makeup (Length)[lower-alpha 1] Flourishing Lengthening Mascara Won [19]
Cosmopolitan UK Beauty Awards Best Concealer[lower-alpha 2] r.e.m beauty by Ariana Grande Won [20]
SELF Healthy Beauty Awards Best Liquid Eyeliner Borderline Eyeliner Marker Won [21]
Selfridges Beauty Awards Launch of the Year r.e.m. beauty by Ariana Grande Won [22]
Webby Awards Best Fashion & Beauty[lower-alpha 3] Won [23]
Best Mobile User Interface[lower-alpha 3] Won

Notes
  1. Readers' Choice Award
  2. Cosmopolitan Winter Beauty Award
  3. People's Voice Winner

References
  1. Chew, Nicole (November 9, 2021). "Ariana Grande's new R.E.M Beauty line is here and it's out of this world". FirstClasse. Retrieved September 26, 2023.
  2. Maldonado, Daisy (July 27, 2022). "Ariana Grande Reveals the Makeup Product She's Been "Secretly" Using for Hydrated Skin". E! Online. Retrieved September 26, 2023.
  3. Etienne, Vanessa (August 26, 2021). "Looks Like Ariana Grande's Beauty Brand R.E.M. Is Coming Soon". People. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  4. Nesvig, Kara (September 10, 2021). "Ariana Grande's r.e.m. beauty Has Been Two Years in the Making". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  5. Ishmael, Aiyana (November 8, 2021). "Ariana Grande's r.em. beauty Has a Launch Date". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  6. Rosenstein, Jenna (November 12, 2021). "Ariana Grande's Makeup Brand, r.e.m. beauty, Is Available Right Now". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved February 21, 2023.
  7. Coates, Hannah (November 8, 2021). "Ariana Grande on Her New Makeup Line R.E.M. Beauty, From Her Favorite Product to Her Space-Age Inspirations". Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  8. Manso, James (March 25, 2022). "Ariana Grande's R.E.M. Beauty Heads to Ulta". WWD. Archived from the original on February 2, 2023. Retrieved February 21, 2023.
  9. Olson, Samantha (June 17, 2022). "Ariana Grande Debuts Chapter 3 of R.E.M. Beauty with a Bang(s)". Seventeen. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  10. Cohan, Shelley (May 26, 2022). "Strong Customer Demand Leads Ulta Beauty To A 21% Sales Increase". Forbes. Archived from the original on June 3, 2022. Retrieved June 3, 2022.
  11. Ty Roush (January 31, 2023). "Ariana Grande Will Reportedly Acquire Her Beauty Brand's Assets For $15 Million". Forbes. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  12. Manso, James (February 24, 2023). "Ariana Grande's R.e.m. Beauty Hires New CEO". WWD. Retrieved March 7, 2023.
  13. Rosenstein, Jenna; Dodson, Tiffany (April 18, 2022). "Ariana Grande's Makeup Brand, r.e.m. Beauty, Is Now Available at Ulta". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved June 3, 2022.
  14. "Everything You Need To Know About Ariana Grande's R.E.M Beauty Line". Elle. July 29, 2022. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  15. Rowley, Glenn (January 18, 2023). "Ariana Grande Drops R.E.M. Beauty 'Thank U, Next' Collection". Billboard. Retrieved April 22, 2023.
  16. "These Are the Winners of Our Allure Readers' Choice Awards for 2022". Allure. May 16, 2022. Archived from the original on May 18, 2022. Retrieved June 3, 2022.
  17. "Best of Beauty 2022: Eye Makeup". Allure. September 13, 2022. Archived from the original on January 29, 2023. Retrieved February 1, 2023.
  18. "These Are the Winners of Our Allure Readers' Choice Awards for 2022". Allure. May 16, 2022. Archived from the original on May 18, 2022. Retrieved April 7, 2023.
  19. "Best of Beauty 2022: Eye Makeup". Allure. September 13, 2022. Archived from the original on September 15, 2022. Retrieved April 7, 2023.
  20. "The 2022 Cosmopolitan Winter Beauty Awards". Cosmopolitan. November 23, 2022. Archived from the original on December 10, 2022. Retrieved December 13, 2022.
  21. "The 12 Best Mascara, Eyeshadow, Eyeliner, and Brow Products of 2022". SELF. July 19, 2022. Archived from the original on July 28, 2022. Retrieved July 28, 2022.
  22. "Selfridges Beauty Awards 2022". Selfridges Beauty Awards. Archived from the original on October 19, 2022. Retrieved October 19, 2022.
  23. "R.E.M. Beauty by Ariana Grande". Webby Awards. Archived from the original on February 23, 2023. Retrieved February 21, 2023.
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