RCBC Credit Cards
RCBC Credit Cards (previously RCBC Bankard (PSE: BKD)) is one of the largest credit card issuers in the Philippines, issuing VISA, MasterCard, JCB, and UnionPay (CUP) credit cards. It also issued its own line of credit and debit cards in the 1990s. RCBC Credit Cards offers an installment conversion facility that allows cardholders to convert their retail purchases to installment including a 0% interest installment.[1]
 | |
| Industry | Credit card issuer |
|---|---|
| Founded | December 4, 1981 (as PCCCI) |
| Products | Credit cards |
| Owner | Yuchengco Group of Companies |
| Parent |
|
| Website | rcbccredit |
History
Bankard, Incorporated was organized by Philippine Commercial International Bank, or PCI Bank on December 4, 1981, as the Philippine Commercial Credit Card, Inc. (PCCCI) to operate a domestic credit card operation. It started full commercial operations in June 1982. PCCCI's affiliation with PCIBank gave it the distinction of being the first credit card in the Philippines issued by a commercial bank. In July 1992, PCCCI changed its name to Bankard, Inc.[2]
On June 20, 1991, PCIBank was granted a license by MasterCard International to issue credit cards in the Philippines accepted by the MasterCard network of affiliated banks and establishments worldwide. In 1994, PCIBank turned over the management and ownership of the MasterCard portfolio, both for the issuing and acquiring business, to Bankard, Inc.[2]
In March 1995, Bankard, Inc. was publicly listed in the Philippine Stock Exchange, becoming the first credit card company to be listed in the Philippines, and only the second to achieve this distinction in the Asia-Pacific region.[2]
Also in March 1995, Bankard, Inc. became the first credit card company to offer both dollar (PCIBank MasterCard) and peso (Bankard MasterCard) payment billing options.[2]
In May 1995, Visa International granted Bankard, Inc. the license to acquire merchant billings and to issue credit cards carrying the Visa brand.[2]
When PCI Bank merged with Equitable Bank to form Equitable PCI Bank, the new Equitable PCI chose to keep Equitable Bank's credit card arm, Equitable CardNetwork, rather than to incorporate Bankard into Equitable's credit card operations.
In 2000, majority of Bankard was sold to the Yuchengco Group of Companies, owner of Rizal Commercial Banking Corporation (RCBC).[3]
RCBC's credit card operations, RCBC Card, were subsequently merged into Bankard, forming the current company. Through RCBC Card, Bankard also started issuing JCB cards. Bankard was two-thirds owned by the Yuchengco Group of Companies and is an affiliate of RCBC. However, this was set to change after the Yuchengco Group of Companies accepted a buyout offer from GE Consumer Finance for an undisclosed price, subject to stockholder approval. In the past, YGC had sought to nullify its acquisition on the grounds that it paid Equitable PCI Bank too much.
In 2007, the company rebranded from Bankard to RCBC Bankard after the sale of the entire Bankard business to Rizal Commercial Banking Corporation (RCBC) was concluded in December 2006.[4] GE Money failed to acquire Bankard from RCBC.[5]
On September 29, 2022, RCBC Bankard rebranded to RCBC Credit Cards.[6]
References
- BMPlus (2022-07-07). "RCBC wins big at Asia Trailblazer Awards 2022 - BusinessMirror". BusinessMirror. Retrieved 2022-09-11.
- "Bankard Online - Bankard's old website". Archived from the original on 2002-04-06. Retrieved 2011-01-03.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - Mendez, Christina; Diaz, Conrado Jr. "Yuchengco's RCBC takes over Bankard". The Philippine Star.
- "December 29, 2006 Newscan". December 29, 2006.
- "GE Money Savings still bullish on RP". www.philstar.com. Retrieved 2022-09-11.
- Team, Megabites (2022-09-29). "RCBC Bankard rebrands itself into new refreshed RCBC Credit Card". MegaBites. Retrieved 2022-09-29.