RISE Brewing Co.

RISE Brewing Co., is a New York and Oregon-based nitro cold brew coffee company specializing in nitrogen-infused organic coffee and sourcing Fair Trade organic beans from Peru's Chanchamayo Valley.[1][2] It uses a proprietary reverse-osmosis spring water filtration process.[3]

RISE Brewing Co.
IndustryCoffee
Founded2015
FounderJarrett McGovern, Grant Gyesky, Justin Weinstein, Hudson Gaines-Ross
Headquarters
New York, NY
Area served
United States and Canada
Websiterisebrewingco.com

History

In May 2015, the company launched out of Brooklyn's Colonie restaurant[4][5] by a group of friends who met while attending the Brunswick School: Jarrett McGovern (his father was an investor in SoBe),[6] Grant Gyesky,[7] Justin Weinstein and Hudson Gaines-Ross.[8] The group started nitro cold-brewing in 2014 out of McGovern's New York City apartment before moving brewing operations into Gyesky's garage[9] and eventually into a brewery located in Connecticut.[10] By July 2017 the brand was available for purchase in retailers in cities such as Los Angeles, San Francisco, and elsewhere.[11] While the company's retail business initially had been focused on the East Coast with distribution in grocers like Whole Foods,[12] independent retailers, and offices, the brand – by January 2018 – expanded into the Pacific Northwest entering Safeway stores as well as independent retailers via Portland Columbia Distributing.[13] There is a production facility in Stamford, Connecticut.[14]

Products

In July 2018, while having previously focused solely on nitro cold brew, the company released a new series of nitro cold brew lattes on Kickstarter: lattes.[15] According to the San Diego Tribune, as of August 2018, the company's Oat Milk and Mocha Latte were the first ready-to-drink beverages in the United States to use organic oat milk.[16][17] The company has continued to expand its offerings, with the announcement of its first nitrogen-infused canned tea released in June 2020.[18]

As of September 2018, the brand sold online and in-store in the US and parts of Canada,[19] and it has widened its wholesale reach to cover US cities on the East and West Coast as well as the Midwest.[20] In October 2018, the company opened its first flagship location in New York City.[21][22]

In March 2019, Rise expanded their product offering with the launch of organic oat milk,[23] and in July 2021, they launched a non-nitro cold brew in a multi-serve carton. [24]

Recognition

In March 2019, USA Climbing announced a two-year partnership with Rise Brewing where its nitro cold brew coffee would be the official provider for the organization.[25] Rise Brewing has additionally partnered with local brewery Half Full Brewery to establish the "first and only" hard coffee within the beer market.[26]

Cofounders McGovern and Weinstein were recognized in the Connecticut Magazine 30 Under 40 list in 2019.[27]

References
  1. "A Success Story of Great-tasting Beverage Brand Based In NYC". Drinkpreneur. June 6, 2018.
  2. "Morning buzz: 5 new spots to score coffee in New York City". ABC News 7 NY. June 24, 2018.
  3. Avery, Brad (January 9, 2017). "Rise Brewing Co. Hits the Gas with Nitro". Bevnet. Retrieved 12 September 2018.
  4. Graver, David (July 18, 2016). "Nitrogen-infused Rise Coffee". CoolHunting. Retrieved 12 September 2018.
  5. Goldberg, Max (July 10, 2017). "RISE Brewing Co. – NYC's Next Big Success Story in the Organic Beverage Category". Living Maxwell. Retrieved 12 September 2018.
  6. Avery, Brad (January 9, 2017). "Rise Brewing Co. Hits the Gas with Nitro". Bevnet. Retrieved 12 September 2018.
  7. Bronner, Stephen (July 13, 2018). "WeWork Opens a Retail Operation, Highlighting Products Made by Its Members". Entrepreneur. Retrieved 12 September 2018.
  8. Dalton, Meg (May 19, 2016). "Greenwich natives launch cold-brew coffee company". Greenwich Time. Retrieved 12 September 2018.
  9. Ciccotelli, Brianna (April 2, 2018). "RISE Brewing Co. is Officially on the Rise". Coffee ‘n Clothes. Retrieved 12 September 2018.
  10. Moskowitz, Michelle (July 21, 2017). "Rising to the Top of the Cold Brew Coffee Market". Greenwich Sentinel. Retrieved 12 September 2018.
  11. Goldberg, Max (July 10, 2017). "RISE Brewing Co. – NYC's Next Big Success Story in the Organic Beverage Category". Living Maxwell. Retrieved 12 September 2018.
  12. Bennett, Macaela (September 19, 2017). "Nitro coffee-brewing company adds products, accolade". Greenwich Time. Retrieved 12 September 2018.
  13. Avery, Brad (January 12, 2018). "Distribution Roundup: Rise Heads West". Bevnet. Retrieved 12 September 2018.
  14. "40 Under 40: The Class of 2019." (Connecticut Magazine) (January 23, 2019) Retrieved March 5, 2019.
  15. Caballero, Martín (June 22, 2018). "RISE Brewing Co. To Launch Nitro Oat Milk Lattes". Bevnet. Retrieved 13 September 2018.
  16. Harrison, Olivia (August 1, 2018). "Watch Out Almond Milk: The First Canned Oat Milk Latte Is Launching This Fall". Refinery29. Retrieved 12 September 2018.
  17. Cooper, Gael Fashingbauer (August 7, 2018). "The world's first canned oat-milk latte is coming soon". San Diego Tribune. Retrieved 12 September 2018.
  18. "Nitrogen-infused canned tea launched". The Carmaker. June 26, 2020. Retrieved 7 July 2020.
  19. "A Success Story of Great-tasting Beverage Brand Based In NYC". Drinkpreneur. June 6, 2018.
  20. Bryman, Howard (June 25, 2018). "In New York, Rise Brewing Ascends with Third Bar and New Products". Daily Coffee News. Retrieved 12 September 2018.
  21. Bryman, Howard (October 31, 2018). "Rise Brewing Opens All-Nitro Flagship On Manhattan's Lower East Side". Daily Coffee News. Retrieved 11 January 2019.
  22. Fabricant, Florence (October 23, 2018). "Pomona Opens, Serving Inventive American Fare". The New York Times. Retrieved 11 January 2019.
  23. "RISE Brewing Co. Brews Up Good Things With Organic Oat Milk Launch". Forbes. March 25, 2019.
  24. "RISE Brewing Co. Expands Product Line With Multi-Serve Non-Nitro Cold Brew Coffee Offerings". Bevnet. July 12, 2021.
  25. "USA Climbing Welcomes RISE Brewing Co. as the Official Nitro Cold Brew Coffee Provider of USA Climbing". USA Climbing. March 6, 2019. Retrieved 7 July 2020.
  26. DaRosa, Andrew (June 24, 2020). "Stamford brewery to open new concept location". Stamford Advocate. Retrieved 7 July 2020.
  27. "Stamford coffee brewers make CT Magazine's 40 Under 40 Class of 2019". Stamford Advocate. January 25, 2019. Retrieved 7 July 2020.
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