Ra Ra... Krishnayya

Krishna Vamsi's protégé Mahesh, who was a friend to Sundeep Kishan, narrated the film's story even before the actor's moderately successful film Routine Love Story. But the project's confirmation happened after his 2013 release Venkatadri Express.[13] The project was titled as Ra Ra Krishnayya and said to be produced by Vamsi Krishna Srinivas on the SVK Cinema banner, known for his previous film Solo directed by Parasuram and was launched at Film Nagar in Hyderabad on 11 August 2013. While the story, screenplay and direction were handled by Mahesh, Arjun Chelluri was recruited as the executive producer.[14] It was later reported that Achu Rajamani would compose the music, Sriram would handle the cinematography, Marthand K Venkatesh would be the editor of the film, while Ramanjaneyulu would be the art director of the film.[15]

Sundeep Kishan and Regina Cassandra were a part of the principal cast even before the commencement of the project in its development stages marking the couple's second film after Routine Love Story, which was released in 2011.[16] The film was supposed to be Sundeep Kishan's first attempt at a pure love story, though he had done a few romantic comedies in the past.[17] On 12 February 2014 it was confirmed that Jagapathi Babu would play the role of Sundeep's elder brother in the film while Kalyani, Tanikella Bharani, Chalapathi Rao, and Kasi Viswanath would play other crucial roles.[18] In the end of May 2014, it was reported that Sundeep and Regina would share a sensuous kiss in the film.[19][20] The reports were confirmed when the film's trailer featured a glimpse of a deep kiss between the leads.[21][22]

During the launch of the movie on 11 August 2013, it was reported that the first shooting schedule would begin on 12 August and would continue till 26 August in Hyderabad, followed by the second schedule from 10 to 25 September in Kerala where some talkie part and two songs with the hero and heroine would be shot.[3] It was then estimated that the entire shooting would be wrapped up with the third and final schedule in October 2013.[14] However, in mid-October 2013, during the shoot at a Temple in Alapuzha at Kerala, the cast and crew of the film, including the director and Sundeep's manager, were attacked by Kerala RSS workers. The unit was attacked as they hired local people to act in a Telugu film and Sundeep's 57-year-old manager who attained permission was a Muslim.[23] The shooting then continued at a rapid pace and at the end of February 2014, it was reported that the film's shoot was complete except for two songs and the climax scenes, which would be shot in the schedule commencing in March 2014.[15] The kerala Schedule was handled by known line producer Appu Ajmal. Then, a song on the lead pair was shot at Hyderabad.[24] After much silent shooting, at the end of April 2014 a song was shot on Sundeep and Regina near the beach road in Vishakhapatnam, and Regina wrapped up her part in the film on 29 April 2014.[25] In the May, it was confirmed that the film's shooting and post-production activities were completed, aiming for a June 2014 release.[26]