Rachel Levin (influencer)

Rachel Claire Levin (born 1995), known online as RCLBeauty101, is an American YouTuber and singer.

For the United States assistant secretary for health, see Rachel Levine.
Rachel Levin
Personal information
Born
Rachel Claire Levin

1995 (age 27–28)
Philadelphia, Pennsylvania, U.S.
NationalityAmerican
OccupationYouTuber
Websitewww.rclbeauty101.com
YouTube information
Also known asRCLBeauty101
Channel
Years active2010–present
Genres
  • Beauty
  • fashion
  • lifestyle
  • DIY
  • comedy
Subscribers15 million[1]
Total views4.1 billion[1]
100,000 subscribers2013
1,000,000 subscribers2014
10,000,000 subscribers2016
Last updated: July 7, 2022

Early life and education

Rachel Levin was born in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer.[2]

Levin started uploading videos to her YouTube channel when she was 15.[2][3] Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles".[2][4] She continued to regularly post videos,[3] and at age 16, she was quoted in The Wall Street Journal in an article about online makeup tutorials.[2][5]

Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year.[2]

Career

In 2014, Levin had 350,000 subscribers to her YouTube channel.[2] In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled Back to School Expectations Vs. Reality! which by 2016 had 25.7 million views.[2]

By 2015, Levin had a total of 516 million views on her YouTube channel.[6] In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement,[7][8] and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month.[9] By 2016, she had over 8 million subscribers to her YouTube channel,[8] and over 60 million views for her video Disney Princess Slumber Party.[2] Fans of her channel became known as "Levinators".[2]

In 2017, she gained more than 222 million views on YouTube, with more than 11 million views for her Disney Princess Prom video.[10] By 2019, she had more than 13 million YouTube subscribers,[11] by 2020, more than 14 million,[12] and by 2022, more than 14.4 million.[13] Her channel is the 83rd most subscribed YouTube channel in the United States.[14] She is also very active on Snapchat, where she has 1.9 million subscribers as of March 2023.[15]

Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan.[3] In 2022, she published her second single, "My Way".[16]

Awards and nominations
Year Award Category Result
2015 Teen Choice Awards Choice Web Star: Fashion/Beauty Nominated[17]
Streamy Awards Breakout Creator Nominated
Lifestyle Nominated[18]
2016 YouTube Beauty Guru Nominated[19]
2016 Shorty Awards YouTube Guru Nominated[20]
2019 People's Choice Awards Beauty Influencer Nominated[21][22]

References
  1. "About Rclbeauty101". YouTube.
  2. Wellington, Elizabeth (June 23, 2016). "At 21, Main Line YouTube star Rachel Levin can move a product, pack a mall". The Philadelphia Inquirer. Retrieved January 25, 2022.
  3. Callwood, Brent (April 1, 2020). "Rachel Levin Explores Self-Care with "Myself"". LA Weekly. Retrieved 26 January 2022.
  4. Mahlmeister, Chrissy (August 13, 2015). "These 29 Famous Beauty Gurus' First YouTube Videos Are Proof That Hard Work Pays Off". MTV. Retrieved 26 January 2022.
  5. Dizik, Alina (September 21, 2011). "Mixing Makeup For The Webcam". Wall Street Journal.
  6. Jarvey, Natalie (November 4, 2015). "Next Gen 2015: YouTube's Top 30 Influencers". The Hollywood Reporter. Retrieved 26 January 2022.
  7. D'Onfro, Jillian; Danielson, Tess (December 11, 2015). "RANKED: The 20 most influential Vine and YouTube stars under 21". Business Insider. Retrieved 26 January 2022.
  8. Petit, Stephanie (June 22, 2016). "5 Things to Know About Rachel Levin (aka, RCLBeauty101)". People. Retrieved 26 January 2022.
  9. Cohen, Joshua (September 28, 2015). Top 100 Most Subscribed YouTube Channels Worldwide. Tubefilter.
  10. Ilchi, Layla (February 16, 2018). "Video On Demand". Women's Wear Daily. Retrieved 26 January 2022.
  11. Tait, Amelia (January 29, 2019). "Don't know your James Charles from Zoella? Get with YouTube celebrity culture". The Guardian. Retrieved 26 January 2022.
  12. "Beauty-Influencer: Das sind die 5 bestbezahlten Social-Media-Stars 2020". Vogue Germany. May 27, 2020. Retrieved 26 January 2022.
  13. "Rclbeauty101 - YouTube". www.youtube.com. Retrieved 2022-08-25.
  14. "Rachel Claire Levin Wiki, Net Worth, Age, Relationship, Family, etc". Stylevore. 2022-07-04. Retrieved 2022-08-25.
  15. "Rachel Levin (@rclbeauty101) | Snapchat Stories, Spotlight & Lenses". www.snapchat.com. Retrieved 2023-03-29.
  16. Roth, Jaclyn (2022-10-14). "Singer Rachel Levin Dishes On Her New Single 'My Way,' Inspiring Others With Her Music". OK Magazine. Retrieved 2023-03-29.
  17. Heller, Corinne (August 16, 2015). "Teen Choice Awards 2015 Nominations: Wave 3 Nominees Include Caitlyn Jenner, Taylor Swift and More!". E! Online. Retrieved 18 August 2015.
  18. Hamedy, Saba (August 12, 2015). "Streamy Awards announce nominations for fifth annual show". Los Angeles Times. Retrieved 18 August 2015.
  19. Lee, Ashley (March 1, 2016). The Complete Nominations List. Hollywood Reporter.
  20. Lee, Ashley (January 19, 2016). "Shorty Awards Nominees Include Adele, Kevin Hart, Amy Schumer (Exclusive)". The Hollywood Reporter. Retrieved 26 January 2022.
  21. Klemme, Kelsey (October 16, 2019). "Meet the Beauty Influencer PCAs Nominees: James Charles, NikkieTutorials, Jackie Aina and More". E!. Retrieved 29 January 2022.
  22. Evans, Greg (September 4, 2019). "E! People's Choice Awards Finalists Announced; Voting Open Through Oct. 18 – Complete List". Deadline Hollywood. Retrieved 29 January 2022.
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