RadiumOne

RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.

RadiumOne
TypePrivate
IndustryOnline Advertising
FoundedSeptember 2009
HeadquartersSan Francisco, California, US
Area served
International
Key people
Gurbaksh Chahal (Founder)
Bill Lonergan (CEO)
ProductsRadiumOne Sharing Analytics
RadiumOne Mobile Analytics
RadiumOne Smart Links
ServicesRTB online advertising
Mobile Analytics
Social Analytics
Websitewww.radiumone.io

History

The company was launched in 2009 by Gurbaksh Chahal as gWallet, a loyalty and rewards program.[1] After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.[2][3] He was fired[4] and immediately replaced by COO Bill Lonergan on April 27, 2014.[5]

RadiumOne utilizes data taken from social networking sites such as Twitter and Facebook and uses it to tailor online, video, social and mobile consumer advertising using real-time bidding.[6][7] The startup had initially raised $33.5 million from venture capital funds.[8][9]

In June 2017, RhythmOne acquired the assets of data-driven marketing platform RadiumOne for US$22m.[10]

References
  1. "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. 5 November 2012. Retrieved 24 April 2014.
  2. Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” Archived 2014-06-01 at the Wayback Machine CNNMoney. (Retrieved 4-25-2014.)
  3. Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
  4. Swisher, Kara (27 April 2014). "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. Retrieved 27 April 2014.
  5. Lepitak, Stephen. "RadiumOne is 'bigger than one man' says its EMEA MD as company moves forward following Gurbaksh Chahal sacking". TheDrum. Retrieved 28 October 2016.
  6. "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014.
  7. "Facebook adds another partner to FB Exchange: social ad network RadiumOne". 29 November 2012. Retrieved 24 April 2014.
  8. O'Reilly, Lara. "RadiumOne — the adtech company recently rumored to be 'struggling' — just raised $54 million". Business Insider. Retrieved 28 October 2016.
  9. Levy, Ari; Johnson, Cory (30 April 2014). "Guilty Plea Eight Months After Arrest Fells Startup CEO". Bloomberg.com. Bloomberg. Retrieved 28 October 2016.
  10. "Adtech company RhythmOne acquires RadiumOne for US$22m". Retrieved 2018-06-13.

Further reading
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